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Business (Custom Package)

Business (Custom Package) - 10th edition

ISBN13: 978-0538768603

Cover of Business (Custom Package) 10TH 10 (ISBN 978-0538768603)
ISBN13: 978-0538768603
ISBN10: 0538768606 Edition: 10TH 10
Copyright: 2010
Publisher: South-Western Publishing Co.
Published: 2010
International: No

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Business (Custom Package) - 10TH 10 edition

ISBN13: 978-0538768603

William M. Pride, Robert J. Hughes and Jack R. Kapoor

ISBN13: 978-0538768603
ISBN10: 0538768606 Edition: 10TH 10
Copyright: 2010
Publisher: South-Western Publishing Co.
Published: 2010
International: No
Summary

The tenth edition of this best-selling introductory text features an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business, and sustainability. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The new online resources no longer require a passkey and put students on the path to success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots.

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