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Business English

Business English - 08 edition

ISBN13: 978-0073545424

Cover of Business English 08 (ISBN 978-0073545424)
ISBN13: 978-0073545424
ISBN10: 0073545422
Cover type:
Edition/Copyright: 08
Publisher: McGraw-Hill Publishing Company
Published: 2008
International: No

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Business English - 08 edition

ISBN13: 978-0073545424

Dona Young

ISBN13: 978-0073545424
ISBN10: 0073545422
Cover type:
Edition/Copyright: 08
Publisher: McGraw-Hill Publishing Company

Published: 2008
International: No
Summary

Business English: Writing for the Global Workplace takes the approach that local language has value in informal environments with Business English being the best choice in formal environments. With this text students will use their local language (or dialect) to become more proficient with Business English. The text achieves this by comparing and contrasting the two language systems ''building a wall'' between Business English and local language. Because technology has made the world smaller the ability to speak and write Business English has never been more important. Just about every job in the marketplace now includes writing e-mail and speaking to people from diverse cultures. This book provides the tools needed for the global workplace. A student who has mastered the principles presented here will have a solid foundation in speaking and writing Business English to people from around the world.

Table of Contents

Unit 1: Language in Context
Chapter 1: English for Business Today
Chapter 2: Writing Effective Sentences

Unit 2: English in Action
Chapter 3: Punctuation
Chapter 4: Verbs at Work
Chapter 5: Pronouns
Chapter 6. Modifiers

Unit 3: Practical Applications
Chapter 7: Writing Traps
Chapter 8: Writing Powerful Sentences
Chapter 9: Building Paragraphs
Chapter 10: Professional Communication

The Writer's Reference Manual

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