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Business English : A Complete Guide to Developing an Effective Business Writing Style

Business English : A Complete Guide to Developing an Effective Business Writing Style - 4th edition

ISBN13: 978-0764124440

Cover of Business English : A Complete Guide to Developing an Effective Business Writing Style 4TH 04 (ISBN 978-0764124440)
ISBN13: 978-0764124440
ISBN10: 0764124447
Cover type:
Edition/Copyright: 4TH 04
Publisher: Barron's Educational Series
Published: 2004
International: No

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Business English : A Complete Guide to Developing an Effective Business Writing Style - 4TH 04 edition

ISBN13: 978-0764124440

Andrea B. Geffner

ISBN13: 978-0764124440
ISBN10: 0764124447
Cover type:
Edition/Copyright: 4TH 04
Publisher: Barron's Educational Series

Published: 2004
International: No
Summary

This updated edition provides clear, concise instruction on every form of business writing, from traditional business letters to e-mail and other electronic communications. Pointing out that effective business English begins with mastering grammar and sentence structure, the author presents a brush-up course on the basics of correct usage. Second to grammatical correctness, the biggest challenge in preparing business documents is achieving an appropriate business style that conveys the writer's message succinctly without resorting to stilted, overly formal language. The author advises on how to achieve a natural tone, and to avoid meaningless jargon. She follows up with good examples of model business letters, resumes, employment letters, interoffice memos, news releases, and business reports. Additional features include exercises with answers and a glossary of business terms.

Table of Contents

1. Identifying Verbs and Subjects
2. Sentence Completers
3. The Sentence vs. Fragments vs. Run-Ons
4. Subject-Verb Agreement
5. Verb Forms
6. Pronouns
7. Advanced Sentence Structure
8. Mechanics
9. Business Style
10. Letter Format
11. Request Letters
12. Replies
13. Credit and Collection Letters
14. Complaints, Claims, and Adjustments
15. Sales and Public Relations Letters
16. Social Business Letters
17. Employment Correspondence
18. In-House Correspondence
19. News Releases
20. Business Reports and Proposals
Commonly Confused Words
Spelling Problems
A Glossary of Business Terms
Answers to Exercises in "Grammar and Sentence Structure"

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Cover of Business English 5th edition

Business English - 5th edition

ISBN13: 978-0764143274
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