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Business Enterprise in American History - 3rd edition

Business Enterprise in American History (ISBN10: 0395668492; ISBN13: 9780395668498)
ISBN13: 978-0395668498
ISBN10: 0395668492

Summary: Since colonial times, business and government in America have been strong influences on each other. Blackford and Kerr emphasize this relationship and bring it to life through case studies. Timelines and examples from well-known companies help students gain a better understanding of the important connections among public policy and businesses, as well as a comparative understanding of business history over time and in recent decades.
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  • Current scholarship on globalism, business ethics, diversity, the break-up of the Soviet blocs and the economic union of Western Europe clarifies current events and provides insight into today's economy.
  • Case studies are integrated within the narrative, including Carnegie Steel, The House of Morgan, The Pullman Strike, Sears, DuPont, Ford, IBM, B.F. Goodrich, and Microsoft.
  • Coverage of social history, focusing on women and minorities in business, has been increased.
...show more
Summary: Since colonial times, business and government in America have been strong influences on each other. Blackford and Kerr emphasize this relationship and bring it to life through case studies. Timelines and examples from well-known companies help students gain a better understanding of the important connections among public policy and businesses, as well as a comparative understanding of business history over time and in recent decades.
  • Current scholarship on globalism, business ethics, diversity, the break-up of the Soviet blocs and the economic union of Western Europe clarifies current events and provides insight into today's economy.
  • Case studies are integrated within the narrative, including Carnegie Steel, The House of Morgan, The Pullman Strike, Sears, DuPont, Ford, IBM, B.F. Goodrich, and Microsoft.
  • Coverage of social history, focusing on women and minorities in business, has been increased.
...show less

Edition/Copyright: 3RD 94
Cover: Paperback
Publisher: Houghton Mifflin Harcourt
Year Published: 1994
International: No



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