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Business Enterprise in American History

Business Enterprise in American History - 3rd edition

ISBN13: 978-0395668498

Cover of Business Enterprise in American History 3RD 94 (ISBN 978-0395668498)
ISBN13: 978-0395668498
ISBN10: 0395668492
Cover type:
Edition/Copyright: 3RD 94
Publisher: Houghton Mifflin Harcourt
Published: 1994
International: No
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Business Enterprise in American History - 3RD 94 edition

ISBN13: 978-0395668498

Mansel G. Blackford and K. Austin Kerr

ISBN13: 978-0395668498
ISBN10: 0395668492
Cover type:
Edition/Copyright: 3RD 94
Publisher: Houghton Mifflin Harcourt

Published: 1994
International: No
Summary

Since colonial times, business and government in America have been strong influences on each other. Blackford and Kerr emphasize this relationship and bring it to life through case studies. Timelines and examples from well-known companies help students gain a better understanding of the important connections among public policy and businesses, as well as a comparative understanding of business history over time and in recent decades.

  • Current scholarship on globalism, business ethics, diversity, the break-up of the Soviet blocs and the economic union of Western Europe clarifies current events and provides insight into today's economy.
  • Case studies are integrated within the narrative, including Carnegie Steel, The House of Morgan, The Pullman Strike, Sears, DuPont, Ford, IBM, B.F. Goodrich, and Microsoft.
  • Coverage of social history, focusing on women and minorities in business, has been increased.

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