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Business Essentials -Text Only - 6th edition

Business Essentials -Text Only (ISBN10: 0132287854; ISBN13: 9780132287852)
ISBN13: 978-0132287852
ISBN10: 0132287854

Summary: This best-selling book continues to present a brief ''no-nonsense '' approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent referenc
e resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.
...show more
Summary: This best-selling book continues to present a brief ''no-nonsense '' approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations. ...show less

Edition/Copyright: 6TH 07
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 10/16/2006
International: No

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