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Business Essentials

Business Essentials - 8th edition

ISBN13: 978-0137053490

Cover of Business Essentials 8TH 11 (ISBN 978-0137053490)
ISBN13: 978-0137053490
ISBN10: 0137053495
Cover type: Paperback
Edition: 8TH 11
Copyright: 2011
Publisher: Prentice Hall, Inc.
Published: 2011
International: No

List price: $103.00

Business Essentials - 8TH 11 edition

ISBN13: 978-0137053490

Ronald J. Ebert and Ricky W. Griffin

ISBN13: 978-0137053490
ISBN10: 0137053495
Cover type: Paperback
Edition: 8TH 11
Copyright: 2011
Publisher: Prentice Hall, Inc.
Published: 2011
International: No

Author Bio

Ronald J. Ebert is Emeritus Professor at the University of Missouri-Columbia where he lectures in the Management Department and serves as advisor to students and student organizations. Dr. Ebert draws upon more than 30 years of teaching experience at such schools as Sinclair College, University of Washington, University of Missouri, Lucian Blaga University of Sibiu (Romania), and Consortium International University (Italy). His consulting alliances include such firms as Mobay Corporation, j Kraft Foods, Oscar Mayer, Atlas Powder, and John Deere. He has designed and conducted management development programs for such diverse clients as the American Public Power Association, the United States Savings and Loan League, and the Central Missouri Manufacturing Training Consortium.

His experience as a practitioner has fostered an advocacy for integrating concepts f with best business practices in business education. The five business books he has written include translations in Spanish, Chinese, Malaysian, and Romanian languages. Dr. Ebert has served as the editor of the Journal of Operations Management. He is a past-president and fellow of the Decision Sciences Institute. He has served as consultant and external evaluator for Quantitative Reasoning for Business Studies an introduction-to-business project sponsored by the National Science Foundation.


Ricky W. Griffin is Distinguished Professor of Management and holds the Blocker Chair in Business in the Mays School of Business at Texas A&M University. He also currently serves as executive associate dean. He previously served as Head of the Department of Management and as director of the Center for Human Resource Management at Texas A&M. His research interests include workplace aggression and violence, executive skills and decision making, and workplace culture. Dr. Griffin's research has been published in such journals as Academy of Management Review, Academy of Management Journal, Administrative Science Quarterly, and Journal of Management. He has also served as editor of Journal of Management. Dr. Griffin has consulted with such organizations as Texas Instruments, Tenneco, Amoco, Compaq Computer, and Continental Airlines.

Dr. Griffin has served the Academy of Management as chair of the organizational behavior division. He has also served as president of the southwest division of the Academy of Management and on the Board of Directors of the Southern Management Association. He is a fellow of both the Academy of Management and the Southern Management Association. He is also the author of several successful textbooks, each of which is a market leader. In addition, they are widely used in dozens of countries and have been translated into numerous foreign languages, including Spanish, Polish, Malaysian, and Russian.

Table of Contents

Table of Contents
Preface xvi
Part I Understanding the Contemporary Business Environment 2
Chapter 1 Understanding the U.S. Business System 2
Chapter 2 Understanding the Global Context of Business 30
Chapter 3 Conducting Business Ethically and Responsibly 58
Chapter 4 Understanding Entrepreneurship and Small Business 86
Part II Understanding the Business of Managing 114
Chapter 5 Managing the Business Enterprise 114
Chapter 6 Organizing the Business Enterprise 140
Chapter 7 Managing Operations and Improving Quality 164
Part III Understanding People in Organizations 194
Chapter 8 Motivating, Satisfying, and Leading Employees 194
Chapter 9 Managing Human Resources and Labor Relations 220
Part IV Understanding Principles of Marketing 250
Chapter 10 Understanding Marketing Processes and Consumer Behavior 250
Chapter 11 Pricing, Promoting, and Distributing Products 278
Part V Managing Information 306
Chapter 12 Managing Information Systems and Electronic Commerce 306
Chapter 13 Understanding Principles of Accounting 332
Part VI Understanding Financial Issues 362
Chapter 14 Understanding Money and Banking 362
Chapter 15 Understanding Securities and Investments 386
Appendix I Understanding Financial Risk and Risk Management 413
Appendix II Understanding the Legal Context of Business 425
Notes, Sources, and Credits 435
Glossary 449
Name, Company, Product Index 465
Subject Index 471