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Business Forecasting - 9th edition

by John E. Hanke

Business Forecasting (ISBN10: 0132301202; ISBN13: 9780132301206)
ISBN13: 978-0132301206
ISBN10: 0132301202

Summary: KEY BENEFIT: The ninth edition of Business Forecasting presents basic statistical techniques that are useful for preparing individual business forecasts and long-range plans. Written in a simple, straightforward style and making extensive use of practical business examples, the book includes many cases that provide readers with the necessary link between theoretical concepts and their real-world applications. Readers should have a basic knowledge of statistics and be familiar with c ...show moreomputer applications such as word processing and spreadsheets. KEY TOPICS: The book first presents background material such as the nature of forecasting and a quick review of basic statistical concepts; proceeds with the exploration of data patterns and choosing a forecasting technique; covers averaging the smoothing techniques and time series decomposition; emphasizes causal forecasting techniques such as correlation, regression, and multiple regression analysis; and concludes with judgmental forecasting and forecast adjustments. MARKET: Useful as a reference for students and professionals with job titles including: forecasting manager, marketing manager, production manager, and analyst. ...show less

Edition/Copyright: 9TH 09
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 02/22/2008
International: No

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