Part I: THE ENVIRONMENT OF BUSINESS. 1. Exploring the World of Business and Economics. 2. Being Ethical and Socially Responsible. 3. Exploring Global Business.
Part II: TRENDS IN BUSINESS TODAY. 4. Choosing a Form of Business Ownership. 5. Small Business, Entrepreneurship, and Franchises.
Part III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services.
Part IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees and Teams. 11. Enhancing Union-Management Relations.
Part V: MARKETING. 12. Building Customer Relationships Through Effective Marketing. 13. Creating and Pricing Products that Satisfy Customers. 14. Wholesaling, Retailing, and Physical Distribution. 15. Developing Integrated Marketing Communications.
Part VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 16. Understanding Information and e-Business. 17. Using Accounting Information.
Part VII: FINANCE AND INVESTMENT. 18. Understanding Money, Banking, and Credit. 19. Mastering Financial Management. 20. Understanding Personal Finances and Investments.
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28521 2010 Hard cover 10th ed. Very good. No dust jacket. Glued binding. Paper over boards. 627 p. Contains: Illustrations. Audience: General/trade. I have for sale a VERY GOOD CONDITION hardbound t...show moreextbook of 627 pages titled "BUSINESS" Tenth Edition, written by Pride, Hughes an Kapoor with a copyright year of 2010 by South0western ( ISBN 0-324-82955-8 ) (28521) This textbook has very minor cover, corner and edge wear. A couple of cover corners are slightly bent or split. A small scuff can be seen along the binding edge. Glimpsing through the pages, I did not see any markings and/or highlighting. ...show less
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28802 2010 Hard cover 10th ed. Good. No dust jacket. Glued binding. Paper over boards. 627 p. Contains: Illustrations. Audience: General/trade. I have for sale a VERY GOOD CONDITION hardbound textbo...show moreok of 627 pages titled "BUSINESS" Tenth Edition, written by Pride, Hughes an Kapoor with a copyright year of 2010 by South0western ( ISBN 0-324-82955-8 ) (28802) This textbook has very minor cover, corner and edge wear. The outside cover corners show some minor wear. Small scuffs can be seen on the top and bottom of the binding edge. Glimpsing through the pages, I did not see any markings and/or highlighting. ...show less
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2009 Hard cover 10th ed. Good. Glued binding. Paper over boards. 627 p. Contains: Illustrations, color, Tables, color, Figures.
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