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Business (Library Edition)

Business (Library Edition) - 10th edition

ISBN13: 978-0324829556

Cover of Business (Library Edition) 10TH 10 (ISBN 978-0324829556)
ISBN13: 978-0324829556
ISBN10: 0324829558

Cover type: Hardback
Edition: 10TH 10
Copyright: 2010
Publisher: South-Western Publishing Co.
Published: 2010
International: No

List price: $352.00

Business (Library Edition) - 10TH 10 edition

ISBN13: 978-0324829556

William Pride

ISBN13: 978-0324829556
ISBN10: 0324829558

Cover type: Hardback
Edition: 10TH 10
Copyright: 2010
Publisher: South-Western Publishing Co.
Published: 2010
International: No

Table of Contents

Part I: THE ENVIRONMENT OF BUSINESS. 1. Exploring the World of Business and Economics. 2. Being Ethical and Socially Responsible. 3. Exploring Global Business.

Part II: TRENDS IN BUSINESS TODAY. 4. Choosing a Form of Business Ownership. 5. Small Business, Entrepreneurship, and Franchises.

Part III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services.

Part IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees and Teams. 11. Enhancing Union-Management Relations.

Part V: MARKETING. 12. Building Customer Relationships Through Effective Marketing. 13. Creating and Pricing Products that Satisfy Customers. 14. Wholesaling, Retailing, and Physical Distribution. 15. Developing Integrated Marketing Communications.

Part VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 16. Understanding Information and e-Business. 17. Using Accounting Information.

Part VII: FINANCE AND INVESTMENT. 18. Understanding Money, Banking, and Credit. 19. Mastering Financial Management. 20. Understanding Personal Finances and Investments.