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Business Management and Communication - Revised

Business Management and Communication - Revised - 3rd edition

Business Management and Communication - Revised - 3rd edition

ISBN13: 9780135331835

ISBN10: 0135331838

Business Management and Communication - Revised by Ritch L. Sorenson, Ida Ramirez and Grace Kennedy - ISBN 9780135331835
Edition: 3RD 97
Copyright: 1997
Publisher: Prentice Hall, Inc.
Published: 1997
International: No
Business Management and Communication - Revised by Ritch L. Sorenson, Ida Ramirez and Grace Kennedy - ISBN 9780135331835

ISBN13: 9780135331835

ISBN10: 0135331838

Summary

Effectively presents the skills necessary for written and spoken business communications by providing the basics of both within an easy-to-follow, understandable and short reference book.

  • Gives practical guidelines and recommendations for spoken and written communications that are intended to provide an immediate improvement in the reader's writing and speaking abilities.
  • Includes exercises, assignments, and grading forms for speeches.
  • Acts as a valuable reference tool by providing complete appendixes on grammar, punctuation, style APA documentation, and self-evaluation of presentations.

Table of Contents

Table of Contents

1. Introduction to Business Communication.
2. The Writing Process.
3. Team Writing.
4. Analysis of the Business Reader and Context.
5. Organization of Business Writing.
6. Concise Writing for Business Readers.
7. Clear and Acceptable Writing for Business Readers.
8. Letter Style and Format.
9. Types of Business Letters.
10. Memos.
11. Short Reports.
12. Long Reports.
13. Resumes.
14. Job Application Letters.
15. Visual Aids.
16. Oral Presentations.
17. Instructional and Persuasive Presentations.
18. Presentation Delivery.



References: Citations and Suggested Readings.

Appendix A: Grammar.
Appendix B: Punctuation.
Appendix C: Mechanics.
Appendix D: Style.
Appendix E: APA Documentation.
Appendix F: Critiquing Presentations.

Index.