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Business Market Management - 3rd edition

Business Market Management (ISBN10: 0136000886; ISBN13: 9780136000884)
ISBN13: 978-0136000884
ISBN10: 0136000886

This edition has also been released as:
ISBN13: 978-0136071471
ISBN10: 0136071473

Summary: Anderson builds the book around a framework of understanding, creating, and delivering value. Viewed from an international perspective-rather than a purely American one-Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller
and customer relationships. For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.
...show more
Summary: Anderson builds the book around a framework of understanding, creating, and delivering value. Viewed from an international perspective-rather than a purely American one-Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships. For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American. ...show less

Edition/Copyright: 3RD 09
Cover: Hardback
Publisher: Prentice Hall, Inc.
Year Published: 2009
International: No

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