Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Business Market Management - 3rd edition

Business Market Management (ISBN10: 0136000886; ISBN13: 9780136000884)
ISBN13: 978-0136000884
ISBN10: 0136000886

This edition has also been released as:
ISBN13: 978-0136071471
ISBN10: 0136071473

Summary: Anderson builds the book around a framework of understanding, creating, and delivering value. Viewed from an international perspective-rather than a purely American one-Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller ...show more and customer relationships. For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American. ...show less

Edition/Copyright: 3RD 09
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 06/19/2008
International: No

View Table of Contents
View Digital Rights



List Price: $264.00
Used  Currently Sold Out
New  Currently Sold Out
Rental $93.49
Due back 12/19/2014
Rental
Save $170.51 (65%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included
eTextbook $100.99
Marketplace sellers starting at $59.35

22 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Business Market Management
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (22)  |  New (12)  |  Like New (1)  |  Very Good (2)  |  Good (4)  |  Acceptable (3)

Price
 
Condition
Seller
Comments
$119.58
+$3.99 s/h
Add marketplace to your cart
VeryGood
S N Books Ltd
Thetford,
Seller Rating: 4.2
Hardcover Very Good 0136000886 ALL BOOKS SHIPPED WITHIN 1 DAY OF PURCHASE! *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you ...show morewill be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
Page:   1  
Close
Close
Close