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Business Marketing Management - 10th edition

Business Marketing Management (ISBN10: 032458167X; ISBN13: 9780324581676)
ISBN13: 978-0324581676
ISBN10: 032458167X

This edition has also been released as:
ISBN13: 978-0324789232
ISBN10: 0324789238

Summary: Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in morebusiness marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests. less

Edition/Copyright: 10TH 10
Cover: Hardback
Publisher: South-Western Publishing Co.
Published: 02/13/2009
International: No

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