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Business Marketing Management : B2B

Business Marketing Management : B2B - 11th edition

ISBN13: 978-1133189565

Cover of Business Marketing Management : B2B 11TH 13 (ISBN 978-1133189565)
ISBN13: 978-1133189565
ISBN10: 1133189563
Cover type: Hardback
Edition/Copyright: 11TH 13
Publisher: South-Western Publishing Co.
Published: 2013
International: No

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Business Marketing Management : B2B - 11TH 13 edition

ISBN13: 978-1133189565

Michael D. Hutt

ISBN13: 978-1133189565
ISBN10: 1133189563
Cover type: Hardback
Edition/Copyright: 11TH 13
Publisher: South-Western Publishing Co.

Published: 2013
International: No
Summary

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

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