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Business Mastery

Business Mastery - 3rd edition

ISBN13: 978-0962126543

Cover of Business Mastery 3RD 97 (ISBN 978-0962126543)
ISBN13: 978-0962126543
ISBN10: 0962126543
Cover type: Paperback
Edition/Copyright: 3RD 97
Publisher: Sohnen-Moe Associates, Inc.
Published: 1997
International: No

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Business Mastery - 3RD 97 edition

ISBN13: 978-0962126543

Cherie Sohnen-Moe

ISBN13: 978-0962126543
ISBN10: 0962126543
Cover type: Paperback
Edition/Copyright: 3RD 97
Publisher: Sohnen-Moe Associates, Inc.

Published: 1997
International: No
Summary

Business skills are essential for your long-term success. For the past decade, Business Mastery3 has provided a comprehensive resource for allied health care professionals as well as business owners in all realms.

This exciting edition provides you with tools to set up and manage your business, market your skills, work smarter, develop alliances, enhance communications, and continually increase profits. With more than 400 pages of
material,Business Mastery3 teaches you how to stay balanced, increase your client base, get organized, keep books, manage your time, set and achieve goals, and most importantlyùkeep doing what you are passionate about while making an excellent income!

Features Include:

  • Chapter Exercises for Increased Learning
  • Numerous Illustrations, Examples, Charts, and Checklists
  • Samples of Advertisements, Contracts, and Promotional Materials
  • 30 Updated, Reproducible Forms
  • 200+ Low-Cost, Innovative Marketing Ideas
  • Inspirational Quotes and Easy-to-Follow, Fun Icons


You can have an enjoyable, profitable fulfilling career without sacrificing your values. For the past decade,Business Mastery3 has supported business owners in all realms to reach new levels of success.

This book is written specifically for health care professionals. If you are a massage therapist, chiropractor, counselor, esthetician, social worker, acupuncturist, homeopath, Rolfing practitioner, nutritionist, naturopath, Reiki practitioner, psychiatrist, Polarity therapist, physician, aromatherapist, personal trainer, reflexologist, physical therapist, or a practitioner of any of the numerous allied health care professions, this book is for you!

Business Mastery3 is also endorsed by other business owners. Many people embrace the principles and holistic approach to life and business that is the foundation of this book.

Tremendous shifts are occurring in the wellness industry and are reflected in this edition which is broader in scope than previous editions. The marketing chapter is greatly expanded, the practice management chapter has been split into several chapters; plus there are two new chapters: Conscious Business and Therapeutic Communications. We've added more than 200 new pages of
material, including samples of ads, promotional materials, and contracts. In addition, the forms have been updated and the layout revamped. We hope you find this edition even more useful and fun to use. We were unable to include specific examples for each type of practiceùotherwise this book would have contained many thousands of pages. It's our hope that everyone can easily relate to the examples provided.

Business Mastery3 covers the major aspects of building and maintaining a successful practice. You may find that you only need to concentrate on certain sections of this book depending on your business experience and the degree of clarity you possess. Some of the topics may not be relevant to you now, and may become so in the future. These business skills are fundamental
to your successùwhether you work for someone else or are self-employed. It's beyond the scope of this book to thoroughly educate you in all of these areas. Some skills are extremely difficult to illustrate in a book (such as the delivery components in public speaking). Other topics such as insurance reimbursement may require several books to cover procedures and codes. And scores of books can be found on communication skills. The intent here is to convey the fundamentals for business success and to familiarize you with the other principles and skills so that you can appropriately decide which areas you want or need to pursue.

No matter where you are in your career if you are willing to take a new look at your life and challenge some of your old thought patterns, you will find that reading this book from beginning to end is an incredibly valuable process.

Business Mastery3 has been designed to follow a pattern with the chapters build upon each other. You may need to read a specific chapter and then go back to the beginning of the book. The major culmination of this book is the business plan. Please skim the book eventhough you may go directly to the business plan.

The book filled with numerous exercises and soul-searching questions. One way to make reading it more manageable (and less overwhelming) is to allot a specific amount of time each day to work through the book.

One of the first activities is to create a business journal using a three-ring binder so you can easily add information. Items to keep in this journal are your responses to the exercises, your business plan and samples of your marketing materials.

Appendix A contains business forms you can copy for personal use. Appendix B contains valuable information on working with people with disabilities as well as a business organization directory, professional association registry and listings of IRS and SBA resources.

This is not a book to read and put on a shelf. Business Mastery3 is a handbook and a resource tool for you to use regularly. It will help you create the success that you truly deserve!

We welcome any comments you may have about the content, style or layout of this book. We will do our best to incorporate your suggestions in subsequent editions of Business Mastery3

We wish you great happiness, health, prosperity, success and balance!

Author Bio

Sohnen-Moe, Cherie : Sohnen-Moe Associates, Inc.

Cherie Sohnen-Moe is a trainer, coach, author and successful business owner since 1978. Her company, Sohnen-Moe Associates, Inc., is a full-service personal and professional coaching firm. She holds a degree in psychology
from UCLA and has extensive experience in the areas of business management, training, and creative problem solvingùwhich combines well with her ability to support others to achieve what they want in life.

She is also a healing arts practitioner, although her major focus is on writing and facilitiating workshops. She has written more than 100 articles that have been published in over 15 national and international magazines.
Since 1998 she has served as the Business Editor for the Massage Therapy Journal. She is also the author of the book, Business Mastery. It is in its third edition, has sold over 100,000 copies and is recommended by more than 850 healing arts associations and schools worldwide (with 400 schools requiring it as a text).

She is active in many professional and community organizations. Among her honors she has received the Distinguished Service Award and the Professional Achievement Award from the American Society for Training and Development
(ASTD), the Outstanding Instructor Award at the Desert Institute of the Healing Arts and is listed in several editions of Who's Who.

She is dedicated to supporting people reach the levels of success they desire... personally, financially and professionally.

Table of Contents

Preface
1 Initial Considerations

Exploration
Self-Employment
Clearing
Scope

2 Life Planning

Goal Setting
Strategic Planning
Follow-Through

3 Success Strategies

Self-Management
Barriers to Success
Time Management Principles
Tracking
The Art of Risk-Taking
Motivation
Balance

4 Conscious Business

Are You Open For Business?
Social Responsibility
Goodwill
Professionalism
Image
Ethics

5 Business Start-Up

Overview
Initial Research
Financing
Buying a Practice
Legal Structure
Business Name
Location
Licenses and Permits
Insurance Coverage
Setting Your Fees

6 Business Management

Overview
Choosing Advisors
Policies and Procedures
Embracing Technology
Insurance Reimbursement
Hiring Help
Private Practice Issues
Group Practice Issues
Clinic Issues
Spa and Salon Issues
Job Interviews

7 Financial Management

Bookkeeping
Federal Taxes
Work Smarter with Barter
Recession-Proof Your Practice
Inventory Control
Selling a Practice
Retirement Planning
The Canadian Supplement

8 Therapeutic Communications

Communication Fundamentals
Client Interaction Policies
Telephones: The Client Connection
Client Files
The Ultimate Interview
Beyond Customer Service
Client Retention
Referrals
Building Professional Alliances

9 Marketing

Marketing Principles
Marketing Plan Outline
Marketing Plan Overview
Positioning
Targeting Markets
Assessment
Strategic Action Plans
Marketing Techniques Primer
Promotion
Advertising
Publicity
Community Relations
Cooperative Marketing
Companies That Market for You
Choosing a Graphic Artist
Marketing Ideas from A to Z
Marketing Schedule

10 The Business Plan

Introduction
Business Plan Outline
Supplement

Appendix A

Wheel of Life
High Priority Activities
Daily Plan
Time Tracking Sheet
Strategic Planning
Contact/Referral Records
Business Mileage Sheet
Bank Reconciliation Form
Opening Balance Sheet
Start-Up Costs Worksheet
Business Income & Expense Forecast
Monthly Business Expense Worksheet
Monthly Personal Budget Worksheet
Cash Flow Forecast
Weekly Income Ledger Sheet
Monthly Disbursement Ledger Sheet
Business Expenses Summary Sheet
Client Status Report
Client Health Information Sheet
Client Intake Form
Health History
Client Treatment Plan
Client Session Notes
Sign-In Sheet
New Client Checklist
Insurance Pre-Approval Form
Financial Agreement
Homeopathy Consent/Waiver of Liability

Appendix B

A Barrier-Free Practice
Business Organizations
Independent Living Resources
Professional Associations
IRS and SBA Publications

Index
Other Offerings