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Business Model Generation

Business Model Generation - 10 edition

ISBN13: 978-0470876411

Cover of Business Model Generation 10 (ISBN 978-0470876411)
ISBN13: 978-0470876411
ISBN10: 0470876417
Cover type: Paperback
Edition/Copyright: 10
Publisher: John Wiley & Sons, Inc.
Published: 2010
International: No
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Business Model Generation - 10 edition

ISBN13: 978-0470876411

Alexander Osterwalder

ISBN13: 978-0470876411
ISBN10: 0470876417
Cover type: Paperback
Edition/Copyright: 10
Publisher: John Wiley & Sons, Inc.

Published: 2010
International: No
Summary

Disruptive new business models for winning in changing markets are the critical need of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation. It offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing new business models. Business Model Generation is a practical, inspiring handbook for anyone striving to improve their core approach to doing business--or craft a new one. Business Model Generation will teach you practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model - or analyze and renovate an old one.

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