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Business Research Methods - 11th edition

Business Research Methods (ISBN10: 0077550684; ISBN13: 9780077550684)
ISBN13: 978-0077550684
ISBN10: 0077550684

Summary: The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics -backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision ma ...show moreking is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course. ...show less

Edition/Copyright: 11TH 11
Cover:
Publisher: Direct Digital
Year Published: 2011
International: No



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