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Business Research for Decision Making - With CD

Business Research for Decision Making - With CD - 6th edition

ISBN13: 978-0534404826

Cover of Business Research for Decision Making  - With CD 6TH 05 (ISBN 978-0534404826)
ISBN13: 978-0534404826
ISBN10: 0534404820
Cover type:
Edition/Copyright: 6TH 05
Publisher: Brooks/Cole Publishing Co.
Published: 2005
International: No

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Business Research for Decision Making - With CD - 6TH 05 edition

ISBN13: 978-0534404826

Duane L. Davis

ISBN13: 978-0534404826
ISBN10: 0534404820
Cover type:
Edition/Copyright: 6TH 05
Publisher: Brooks/Cole Publishing Co.

Published: 2005
International: No
Summary

Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. Reflecting the ever-increasing changes in the tools and technology available today, the book includes recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). Overall, students and managers learn the fundamentals of conducting research and making good decisions based on the results. This new edition is available packaged with the SPSS Student Version Software.

Benefits:

  • NEW! The new Chapter 2 provides expanded coverage of information, research, and knowledge management.
  • NEW! A new part of the book features a wealth of research cases.
  • NEW! The text and examples have been carefully edited and redesigned for clarity and ease of understanding.
  • Organizes the material around the process of conducting research in business (planning, data collection, analysis, interpretation, and reporting), while emphasizing the latest developments in technology available to the business researcher.
  • Includes the Practitioner's Guide to Secondary Business Information Resources. This special "book within a book" is a helpful and practical guide for research.
  • Integrates software and technology throughout and provides Internet-based exercises at the end of every chapter.
  • Enables students to contemplate the effect of gathering information on a global scale through real life examples.
  • Presents contemporary research issues including the impact of the Internet; ethical issues in conducting research; analyzing advancements and effects of data warehousing, data mining, and modeling.
  • Contains Microsoft Excel and SPSS output.

Table of Contents

Part 1: BUSINESS RESEARCH, KNOWLEDGE MANAGEMENT, AND SCIENTIFIC INQUIRY.

1. Business Research and Decision Making.
2. Information, Research, and Knowledge Management.
3. Scientific Inquiry.

Part 2: BEGINNING THE BUSINESS RESEARCH PROCESS.

4. Secondary Data Collection in Business Inquiry.
5. Problem and Proposal Development and Management.

Part 3: RESEARCH DESIGN.

6. Fundamentals of Research Design.
7. Foundations of Measurement.
8. Scaling and Instrument Design.
9. Sampling Design.

Part 4: PRIMARY DATA COLLECTION (PDC).

10. PDC Using Survey Instruments.
11. PDC Using Observation, In-Depth Interviews, and Other Qualitative Techniques.

Part 5: ANALYTICAL PROCEDURES.

12. Planning for Data Analysis.
13. Basic Analytic Methods.
14. Analysis of Variance and Regression Techniques.
15. Advanced Multivariate Analysis.

Part 6: RESEARCH REPORTING AND EVALUATION.

16. Ethical Considerations in Business Research.
17. Research Reporting and Evaluation.

RESEARCH CASES.

Appendix A: A Practitioner's Guide to Secondary Business Information Sources.
Appendix B. Selected Statistical Tables.
Index.

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