Summary: Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. Reflecting the ever-increasing changes in the tools and technology available today, the book includes recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). Overall, students and managers l ...show moreearn the fundamentals of conducting research and making good decisions based on the results. This new edition is available packaged with the SPSS Student Version Software.
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