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Business Travel and Tourism

Business Travel and Tourism - 01 edition

ISBN13: 978-0080490601

Cover of Business Travel and Tourism 01 (ISBN 978-0080490601)
ISBN13: 978-0080490601
ISBN10: 0080490603

Cover type: Paperback
Edition: 01
Copyright: 2001
Publisher: Vitalsource Technologies, Inc.
Published: 2001
International: No

List price: $67.95

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Business Travel and Tourism - 01 edition

ISBN13: 978-0080490601

Swarbrooke

ISBN13: 978-0080490601
ISBN10: 0080490603

Cover type: Paperback
Edition: 01
Copyright: 2001
Publisher: Vitalsource Technologies, Inc.
Published: 2001
International: No
Summary

'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.

With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:

* The global business tourism market
* The design of business tourism facilities
* The role of the destination in business travel and tourism
* The social, economic, and environmental impacts of business tourism
* The ethical dimension of business tourism
* The marketing of business tourism products
* The impact of new technologies on the business tourism market
* How to organise successful conferences, exhibitions, and incentive travel packages

Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.


'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.


The first text to offer a comprehensive overview of the growing but neglected

area of business tourism an international perspective of business tourism
a wide range of up-to-date case studies and exercises - helpingstudents to broaden and deepen their understanding of business tourism.

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