Business Without Borders : Strategic Guide To Global Marketing - 02 edition

DePalma, Donald A. : Common Sense Advisory, Inc.

Donald A. DePalma, PhD, is a former principal analyst at Forrester Research in Cambridge, Massachusetts, founder of the consultancy Common Sense Advisory, Inc., and executive at enterprise software companies Idiom Technologies and Interbase Software. He serves as an advisor to the Localisation Industry Standards Association in Switzerland and has contributed to publications such as E-Business Advisor, Target Marketing, ZDNet, and Multilingual Computing. DePalma has been quoted in The New York Times, The Wall Street Journal, the Financial Times, Red Herring, and other international publications. One of today's most sought-after experts on global e-business, he has been a featured speaker at the Direct Marketing Association, the Globalization Management Conference, and other leading industry organizations and symposia.

"Don DePalma has provided us with the most comprehensive guide for corporations to compete in the era of globalization. Business Without Borders is an outstanding contribution to managing in the global era, with practical information on the skills and knowledge needed to become an effective player in the global marketplace. This is a must-read for managers who seek to lead their corporations in the knowledge-based economy."

--Abbas J. Ali, PhD, Executive Director of American Society for Competitiveness Professor and Director School of International Management Indiana University of Pennsylvania

"Don goes head-on at one of the most difficult challenges facing large corporations-and comes up with fresh, actionable advice. It's clear that the next economic war will be fought on the 'Eighth Continent'-this book reveals the strategies that will win the coming battles."

--George F. Colony, Chairman and CEO Forrester Research, Inc.

"Now more than ever, managers need to make a strong business case for targeting global markets. Don DePalma writes from first- hand experience with dozens of companies, and he expertly weighs the challenges and the benefits of 'going global.' Business Without Borders provides essential insights and analysis that will help any size corporation craft a rewarding international strategy."

--Mary J. Cronin, PhD Professor of Management, Boston College

Submitted by the Publisher, January, 2004

Acknowledgments.
Introduction: The Sun Never Sets on the Web.

Chapter 2: Great Expectations for Global Markets.
Chapter 3: Navigating the Global Journey.
Chapter 4. Deciding Which Markets Matter.
Chapter 5. The Laws of the Eighth Continent.
Chapter 6. Building the Foundation for New Online Markets.
Chapter 7. Putting Your Value Proposition to Work on the Eighth Continent.
Chapter 8. Organizing to Serve the Eighth Continent. Chapter 9. Outsourcing Work to Fellow Travelers.
Chapter 10. Measuring the Return on Global Investment.

Web Site Addresses.
Notes.
Index.