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Business and Management Communication : A Guide Book

Business and Management Communication : A Guide Book - 4th edition

ISBN13: 978-0130870537

Cover of Business and Management Communication : A Guide Book 4TH 01 (ISBN 978-0130870537)
ISBN13: 978-0130870537
ISBN10: 0130870536
Edition: 4TH 01
Copyright: 2001
Publisher: Prentice Hall, Inc.
Published: 2001
International: No

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Business and Management Communication : A Guide Book - 4TH 01 edition

ISBN13: 978-0130870537

Ritch Sorenson, Grace Debord and Ida Ramirez

ISBN13: 978-0130870537
ISBN10: 0130870536
Edition: 4TH 01
Copyright: 2001
Publisher: Prentice Hall, Inc.
Published: 2001
International: No
Summary

This brief, inexpensive guide focuses on the ''need to know'' essentials of effective business writing and speaking. Loaded with examples and specific guidelines, it is designed to provide an immediate improvement in users' writing and speaking abilities. The Communication Process. Designing Communication Strategy. Organizing and Developing the Message. Instructing and Persuading. Designing Visual Aids. The Writing Process. Letter Style and Format. Types of Business Letters. Memos and E-mail. Short Reports. Long Reports. Resumes. Job Application Letters. The Speaking Process. Types of Presentations. Team Writing and Speaking. Communication Strategies for Securing Employment.

For anyone in business or management.

Author Bio

Sorenson, Ritch : Texas Tech University

DeBord, Grace : Texas Tech University

Ramirez, Ida : Texas Tech University

Table of Contents

1. The Communication Process.
2. Designing Communication Strategies.
3. Organizing and Developing the Message.
4. Instructing and Persuading.
5. Designing Visual Aids.
6. The Writing Process.
7. Letter Style and Format.
8. Types of Business Letters.
9. Memos and E-mail.
10. Short Reports.
11. Long Reports.
12. Résumés.
13. Job Application Letters.
14. The Speaking Process.
15. Types of Presentations.
16. Team Writing and Speaking.
17. Communication Strategies for Seeking Employment.


Appendix A. Grammar.
Appendix B. Punctuation.
Appendix C. Mechanics.
Appendix D. Style.
Appendix E. APA Documentation.
Appendix F. Critiquing Presentations.

Index.

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