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Business and Society - 2nd edition

Business and Society (ISBN10: 0618479252; ISBN13: 9780618479252)
ISBN13: 978-0618479252
ISBN10: 0618479252

This edition has also been released as:
ISBN13: 978-0618415960
ISBN10: 0618415963

Summary: A brief alternative to its competitors, Business and Society combines 12 chapters with 12 cases to offer a strategic approach to social responsibility. Streamlined coverage of key topics allows undergraduate students and MBA majors to focus on only what they need to prepare for in the real business world. Concise chapter content allows instructors to introduce outside resources into their course, such as readings, cases, and projects that enhance students' understand moreing of the material. Students will gain the background knowledge, skills, and insight necessary to analyze how organizations achieve both social and financial performance benefits through social responsibility.

Chapters 1 and 2 have been merged for a more concise and straightforward introduction to the framework of social responsibility. In turn, the authors have expanded the discussion of ethics, increasing coverage of this pressing issue from one to two chapters. Chapter 4, "Business Ethics and Ethical Decision Making," addresses the nature and foundation of business ethics, ethical issues in business, and the ethical decision-making process. Chapter 5, "Strategic Approaches to Improving Ethical Behavior," builds on the previous chapter by delving into the creation and implementation of organizational ethics programs and codes of conduct. All chapters feature opening vignettes--updated for the Second Edition--that preview key concepts by profiling an organization or situation relevant to the main topic. The authors refer back to these vignettes when appropriate. In addition, updated Experiential Exercises at the end of each chapter help students to examine important ideas in relation to real-world business practices. These exercises require online research--promoting higher-level learning by making students apply, analyze, synthesize, and evaluate the concepts, practices, and possibilities for social responsibility.

  • New! Two new boxed features reinforce the practical relevance of chapter material. Legal and Regulatory boxes focus on the legal issues facing current organizations; Global Initiatives boxes look at the ethical dilemmas confronting international companies and organizations.
  • New! What Would You Do? mini-cases appear at the end of each chapter, presenting students with a scenario that highlights ethics, social responsibility, morals, workplace conduct, and other important themes. Students play the role of the decision maker, applying what they have learned as well as their own instincts to determine the course of action a company or individual should take.
  • New! Over 60% of the cases are new. In addition, the collection has been divided into two parts to clearly distinguish between organizations that have succeeded and those that have struggled with corporate citizenship. Part I, "Successful Management of Social Responsibility," includes cases on Coca-Cola Company, Wainwright Bank and Trust, Conoco, Home Depot, New Belgium Brewing Company, and Double Click. Part II, "Challenges in Social Responsibility," includes cases on Enron, WorldCom, Martha Stewart, Arthur Andersen, Tyco, and Global Crossing.
  • New! Real examples of Social Responsibility Audits appear on the textbook web site. These reports provide students with an insider's look at how companies are actually measuring, assessing, and communicating their social and ethical performance results.
  • New! Five expanded Role-Playing Exercises (previously called Behavior Simulation Role-Playing Cases) promote teamwork and develop students' group decision-making skills. A new Role-Playing Exercise Appendix provides an introduction to each of these exercises that students can read in preparation for group assignments. Teaching Notes in the Instructor's Resource Manual help instructors to organize and direct student teams. less

Edition/Copyright: 2ND 05
Cover: Paperback
Publisher: Houghton Mifflin Harcourt
Published: 02/28/2004
International: No

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