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Business of Fashion : Designing, Manufacturing, and Marketing - 3rd edition

Business of Fashion : Designing, Manufacturing, and Marketing (ISBN10: 1563675706; ISBN13: 9781563675706)
ISBN13: 978-1563675706
ISBN10: 1563675706

Summary: This heavily illustrated text focuses on the organization and operation of the fashion industry -- how fashion apparel is designed, manufactured, marketed, and distributed. It captures the dynamics of the industry's various components by emphasizing technological and organizational changes and global perspectives. Instructor's Guide includes chapter objectives, chapter outlines, key terms/concepts, and in-class activities. It also provides exam questions for each chapter as well as g
uidelines for projects and papers.
...show more
Summary: This heavily illustrated text focuses on the organization and operation of the fashion industry -- how fashion apparel is designed, manufactured, marketed, and distributed. It captures the dynamics of the industry's various components by emphasizing technological and organizational changes and global perspectives. Instructor's Guide includes chapter objectives, chapter outlines, key terms/concepts, and in-class activities. It also provides exam questions for each chapter as well as guidelines for projects and papers. ...show less

Edition/Copyright: 3RD 08
Cover:
Publisher: Fairchild Books & Visuals
Year Published: 2008
International: No

Other Editions of Business of Fashion : Designing, Manufacturing, and Marketing:


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