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Business of Fashion : Designing, Manufacturing, and Marketing

Business of Fashion : Designing, Manufacturing, and Marketing - 3rd edition

ISBN13: 978-1563675706

Cover of Business of Fashion : Designing, Manufacturing, and Marketing 3RD 08 (ISBN 978-1563675706)
ISBN13: 978-1563675706
ISBN10: 1563675706

Cover type: Hardback
Edition: 3RD 08
Copyright: 2008
Publisher: Fairchild Books & Visuals
Published: 2008
International: No

List price: $99.00

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Business of Fashion : Designing, Manufacturing, and Marketing - 3RD 08 edition

ISBN13: 978-1563675706

Leslie Davis Burns and Nancy O. Bryant

ISBN13: 978-1563675706
ISBN10: 1563675706

Cover type: Hardback
Edition: 3RD 08
Copyright: 2008
Publisher: Fairchild Books & Visuals
Published: 2008
International: No
Summary

This heavily illustrated text focuses on the organization and operation of the fashion industry -- how fashion apparel is designed, manufactured, marketed, and distributed. It captures the dynamics of the industry's various components by emphasizing technological and organizational changes and global perspectives. Instructor's Guide includes chapter objectives, chapter outlines, key terms/concepts, and in-class activities. It also provides exam questions for each chapter as well as guidelines for projects and papers.

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