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Business of Personal Training

Business of Personal Training - 96 edition

ISBN13: 978-0873226059

Cover of Business of Personal Training 96 (ISBN 978-0873226059)
ISBN13: 978-0873226059
ISBN10: 0873226054
Cover type:
Edition/Copyright: 96
Publisher: Human Kinetics Publishers
Published: 1996
International: No

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Business of Personal Training - 96 edition

ISBN13: 978-0873226059

Scott Roberts

ISBN13: 978-0873226059
ISBN10: 0873226054
Cover type:
Edition/Copyright: 96
Publisher: Human Kinetics Publishers

Published: 1996
International: No

Author Bio

Roberts, Scott O. :

Scott O. Roberts has worked as a personal trainer for special populations, including people with chronic disease and disabilities, since 1986. A member of the National Strength and Conditioning Association (NSCA) and the American Council on Exercise (ACE), he serves on the Committee on Personal Training for both organizations. He also helped to develop the first ACE certification for personal trainers.

Scott has spoken at many national personal training conferences and has written several books and articles on the topics of fitness and exercise science. President of Scott Roberts Enterprises, Ltd., a fitness and education consulting company, he also is a certified strength and conditioning specialist through the NSCA and a certified exercise program director through the American College of Sports Medicine.

Scott received his PhD in exercise physiology in 1995 from the University of New Mexico. He lives in Lubbock, where he is an assistant professor of exercise and sport science at Texas Tech.

Table of Contents

Preface
Acknowledgments
Credits


PART I: PERSONAL TRAINING AS A PROFESSION

Chapter 1. Defining Personal Training, Mark A. Rieff

What Is Personal Training?
The Personal Side of Personal Training
The Business Side of Personal Training
Summary


Chapter 2. The Origin of Personal Training, Jack Jones

The History of Personal Training
Pioneers in Personal Training
Personal Trainers Emerging in Health Clubs
The Need to Certify Trainer Competence
Summary


Chapter 3. Qualifications for Personal Training, Scott O. Roberts

Survey of Personal Trainer Qualifications
The Call for Certification
Getting Certified
Summary
References


PART II: PERSONAL TRAINING AS A BUSINESS

Chapter 4. Creating Your Own Personal Training Business, David B. Rusk

Developing a Mission Statement and a Business Plan
Choosing a Business Entity
Setting Business Policies
Introductory Documentation
Summary
References

Chapter 5. Marketing Your Personal Training Business, Amy T. Huggins

Develop a Traditional Strategic Marketing Plan
Offer a Product or Service
Establish Pricing Practices
Select a Place or Location
Target a Group of People
Position Your Business
Plan Your Marketing Tools
Practice Good Selling Skills
Develop a Creative Marketing Plan
Summary
References


Chapter 6. Managing Your Personal Training Business, Gregory J. Florez

Mission Statement
Client Policies
Hiring Staff Members
Training the Trainer
Managing for the Long Haul
Summary


Chapter 7. Legal and Professional Responsibilities of Personal Training, David L. Herbert

The Standard of Care for Personal Trainers
Personal Trainers' Duties and Responsibilities
Unauthorized Practice of Health Care
Summary
Bibliography


PART III: THE PERSONAL PART OF PERSONAL TRAINING

Chapter 8. The Client-Trainer Relationship, Kathy Alexander and Irv Rubenstein

Roles Played by the Personal Trainer
Client Profiles
The Nature of the Relationship
Mechanics of the Business Relationship
Summary
Suggested Readings


Chapter 9. The Psychology of Personal Training, James Gavin and Nettie Gavin

The SPIRIT Model
Support
Purpose
Integrity
Resolving Conflicts
Inspiration
Timing
Summary
Suggested Readings


Chapter 10. Working With Your Clients, Jack Jones

Communication
Listening
Assessing Your Clients
Setting Goals
Motivating Clients
Summary
Bibliography


Chapter 11. Designing Individualized Exercise Programs, Douglas Brooks

Pre-exercise Health Screening
Physical Programming
Individual Needs for Healthy Clients
Clients With Special Needs
Summary
References


Appendix. Professional Organizations, Resources, and Certifications
Index
About the Authors


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