Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Business of Software : What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad - 04 edition

Business of Software : What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad (ISBN10: 074321580X; ISBN13: 9780743215800)
ISBN13: 978-0743215800
ISBN10: 074321580X

Summary: The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows what it takes to create, develop, and manage a successful company -- in good times and bad -- in the most fiercely competitive business in the world.

In the $600 billion software industry it is the business, not the technology, that determines success or failure. ...show more This fact -- one that thousands of once glamorous start-ups have unhappily discovered for themselves -- is the well-documented conclusion of this enormously readable and revealing new book by Michael Cusumano, based on nearly twenty years of research and consulting with software producers around the world.

Cusumano builds on dozens of personal experiences and case studies to show how issues of strategy and organization are irrevocably linked with those of managing the technology and demonstrates that a thorough understanding of these issues is vital to success. At the heart of the book Cusumano poses seven questions that underpin a three-pronged management framework. He argues that companies must adopt one of three basic business models: become a products company at one end of the strategic spectrum, a services company at the other end, or a hybrid solutions company in between. The author describes the characteristics of the different models, evaluates their strengths and weaknesses, and shows how each is more or less appropriate for different stages in the evolution of a business as well as in good versus bad economic times. Readers will also find invaluable Cusumano's treatment of software development issues ranging from architecture and teams to project management and testing, as well as two chapters devoted to what it takes to create a successful software start-up. Highlights include eight fundamental guidelines for evaluating potential software winners and Cusumano's probing analysis, based on firsthand knowledge, of ten start-ups that have met with varying degrees of success.

The Business of Software is timely essential reading for managers, programmers, entrepreneurs, and others who follow the global software industry. ...show less

Edition/Copyright: 04
Cover: Hardback
Publisher: Free Press
Published: 03/15/2004
International: No



List Price: $30.00
Used $16.50
Used
Save $13.50 (45%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 4 hours and 36 minutes and it ships by Noon CT today!
New  Currently Sold Out
Rental $10.99
Due back 05/29/2015
Marketplace sellers starting at $1.99

54 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Business of Software : What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (54)  |  New (16)  |  Like New (7)  |  Very Good (16)  |  Good (14)  |  Acceptable (1)

Price
 
Condition
Seller
Comments
$16.50
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$23.58
+$3.99 s/h
Add marketplace to your cart
New
Barnes & Noble.com
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Sierra Nevada Books
Reno, NV
Seller Rating: 4.56
Very good condition - book only shows a small amount of wear. Biggest little used bookstore in the world.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Yankee Clipper Books
Windsor Locks, CT
Seller Rating: 4.57
Book shows a small amount of wear to cover and binding. Some pages show signs of use. Sail the Seas of Value
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
AtlantaBookCompany
Atlanta, GA
Seller Rating: 4.59
Light wear to edges and pages. Cover and spine show no easily noticeable damage. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. Our mailers are 100% rec ...show moreyclable. ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Better World Books
Mishawaka, IN
Seller Rating: 4.62
Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Better World Books
Mishawaka, IN
Seller Rating: 4.62
Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
MotorCityBooks
Brownstown, MI
Seller Rating: 4.59
Minimal damage to cover and binding. Pages show light use. With pride from Motor City. All books guaranteed. Best Service, Best Prices.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
purple_whale_123
aurora, IL
Seller Rating: 4.41
074321580X Item in good condition and ready to ship!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
purple_whale_123
aurora, IL
Seller Rating: 4.41
074321580X Item in good condition and ready to ship!
$1.99
+$3.99 s/h
Add marketplace to your cart
LikeNew
thriftbooks-com
Auburn, WA
Seller Rating: 4.57
Almost in new condition. Book shows only very slight signs of use. Cover and binding are undamaged and pages show minimal use . Millions of satisfied customers and climbing. Thriftbooks is the name yo ...show moreu can trust, guaranteed. Spend Less. Read More. ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
HippoBooks-DB
Toledo, OH
Seller Rating: 4.5
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!
Page:   1     2     3     4     5     6     |   Next >
Close
Close
Close