Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Business-to-Business Marketing - 2nd edition

Business-to-Business Marketing (ISBN10: 1849201560; ISBN13: 9781849201568)
ISBN13: 978-1849201568
ISBN10: 1849201560

This edition has also been released as:
ISBN13: 978-1849201551
ISBN10: 1849201552

Summary: Is there really a difference between business-to-business marketing and consumer marketing?

This book helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

Written from an European perspective and recognizing that organizational markets can be very different, the ideas and examples used in this book are based ...show moreon the latest research and scholarship. Chapters include learning outcomes and objectives, discussion questions and small cases to help readers consolidate their learning. ...show less

Edition/Copyright: 2ND 11
Cover: Paperback
Publisher: Sage Publications, Inc.
Published: 11/30/2010
International: No

Other Editions of Business-to-Business Marketing:


List Price: $78.00
Used  Currently Sold Out
New  Currently Sold Out
Rental $37.49
Due back 12/19/2014
Rental
Save $40.51 (52%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included
Marketplace sellers starting at $28.64

6 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Business-to-Business Marketing
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (6)  |  New (3)  |  Good (1)  |  Acceptable (2)

Price
 
Condition
Seller
Comments
$28.64
+$3.99 s/h
Add marketplace to your cart
Acceptable
worldofbooks
Goring-By-Sea,
Seller Rating: 3.8
London 2010 Paperback 2nd Revised edition. Revised. Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolour ...show moreation. 408 p. Sage Advanced Marketing Series. . Black & white tables, figures. Intended for college/higher education audience. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
$39.14
+$3.99 s/h
Add marketplace to your cart
New
Tearsey Shop
Sausalito, CA
Seller Rating: 0
Softcover New in new dust jacket. Brand New Original Edition, 3-5 business says shipping!
$75.99
+$3.99 s/h
Add marketplace to your cart
Good
SUPER BOOKS
Fort Mill, SC
Seller Rating: 3.76
Buy with Confidence. Excellent Customer Support. We ship from multiple US locations. No CD, DVD or Access Code Included.
$87.24
+$3.99 s/h
Add marketplace to your cart
Acceptable
Anybook Ltd.
Lincoln,
Seller Rating: 4.32
2012 This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy., 750grams, ISBN: 9781849201568. *** ...show more**PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
$155.00
+$3.99 s/h
Add marketplace to your cart
New
bluehouse
acton, MA
Seller Rating: 4.54
Brand new.
$175.00
+$3.99 s/h
Add marketplace to your cart
New
bluehouse
acton, MA
Seller Rating: 4.54
Brand new.
Page:   1  
Close
Close
Close