Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Business-to-Business Marketing - 2nd edition

Business-to-Business Marketing (ISBN10: 1849201560; ISBN13: 9781849201568)
ISBN13: 978-1849201568
ISBN10: 1849201560

This edition has also been released as:
ISBN13: 978-1849201551
ISBN10: 1849201552

Summary: Is there really a difference between business-to-business marketing and consumer marketing?

This book helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

Written from an European perspective and recognizing that organizational markets can be very different, the ideas and examples used in this book are based ...show moreon the latest research and scholarship. Chapters include learning outcomes and objectives, discussion questions and small cases to help readers consolidate their learning. ...show less

Edition/Copyright: 2ND 11
Cover: Paperback
Publisher: Sage Publications, Inc.
Published: 11/30/2010
International: No

Other Editions of Business-to-Business Marketing:


List Price: $78.00
Used  Currently Sold Out
New  Currently Sold Out
Rental $9.99
Due back 05/29/2015
Rental
Save $68.01 (87%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included
Marketplace sellers starting at $28.33

3 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Business-to-Business Marketing
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (3)  |  New (2)  |  Acceptable (1)

Price
 
Condition
Seller
Comments
$28.33
+$3.99 s/h
Add marketplace to your cart
Acceptable
Better World Books
Mishawaka, IN
Seller Rating: 4.62
Shows definite wear, and perhaps considerable marking on inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$39.40
+$3.99 s/h
Add marketplace to your cart
New
MVRbooks
San Francisco, CA
Seller Rating: 0
Softcover New in new dust jacket. Brand New Original Edition, 3-5 business says shipping!
Page:   1  
Close
Close
Close