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CRM Handbook : A Business Guide to Customer Relationship Management - 02 edition

CRM Handbook : A Business Guide to Customer Relationship Management (ISBN10: 0201730626; ISBN13: 9780201730623)
ISBN13: 978-0201730623
ISBN10: 0201730626

Edition/Copyright: 02
Cover: Paperback
Publisher: Addison-Wesley Longman, Inc.
Published: 08/03/2001
International: No

View Preface
View Table of Contents



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2001 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
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Boston, MA, U.S.A. 2002 Pictorial Softcover Fourth Printing Very Good 8vo-over 7?"-9?" tall. "Jill Dyche's THE CRM HANDBOOK is a good read for CRM novices and seasoned practitioners alike. Dyche's w ...show moreell-written pragmatic approach to understanding CRM's evolution and purpose is a map to a successful CRM program. Dyche uncovers the truth behind the CRM software vendor hype, highlights some common roadblocks to CRM project development, and describes how to delineate and prioritize CRM initiatives. " {Don Peppers}. This book has 307 pages and is illustrated throughout. ...show less
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Boston, MA 2001 Trade paperback Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Trade paperba ...show moreck (US). Glued binding. 307 p. Addison-Wesley Information Technology. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
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