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CRM Handbook : A Business Guide to Customer Relationship Management - 02 edition

CRM Handbook : A Business Guide to Customer Relationship Management (ISBN10: 0201730626; ISBN13: 9780201730623)
ISBN13: 978-0201730623
ISBN10: 0201730626

Edition/Copyright: 02
Cover: Paperback
Publisher: Addison-Wesley Longman, Inc.
Published: 08/03/2001
International: No

View Preface
View Table of Contents



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Boston, MA, U.S.A. 2002 Pictorial Softcover Fourth Printing Very Good 8vo-over 7?"-9?" tall. "Jill Dyche's THE CRM HANDBOOK is a good read for CRM novices and seasoned practitioners alike. Dyche's w ...show moreell-written pragmatic approach to understanding CRM's evolution and purpose is a map to a successful CRM program. Dyche uncovers the truth behind the CRM software vendor hype, highlights some common roadblocks to CRM project development, and describes how to delineate and prioritize CRM initiatives. " {Don Peppers}. This book has 307 pages and is illustrated throughout. ...show less
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