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Captains of Consciousness : Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition - (rev edition

Captains of Consciousness : Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition (ISBN10: 0465021557; ISBN13: 9780465021550)
ISBN13: 978-0465021550
ISBN10: 0465021557

Summary: The 25th anniversary edition of a sociology classic-a groundbreaking look at the history of advertising and consumer culture as defining forces in American life. Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of
advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.
...show more
Summary: The 25th anniversary edition of a sociology classic-a groundbreaking look at the history of advertising and consumer culture as defining forces in American life. Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. ...show less

Edition/Copyright: (REV)01
Cover: Paperback
Publisher: Basic Books, Inc.
Year Published: 2001
International: No



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