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Captains of Consciousness : Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition

Captains of Consciousness : Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition - rev edition

Captains of Consciousness : Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition - rev edition

ISBN13: 9780465021550

ISBN10: 0465021557

Captains of Consciousness : Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition by Stuart Ewen - ISBN 9780465021550
Cover type: Paperback
Edition: REV 01
Copyright: 2001
Publisher: Basic Books, Inc.
Published: 2001
International: No
Captains of Consciousness : Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition by Stuart Ewen - ISBN 9780465021550

ISBN13: 9780465021550

ISBN10: 0465021557

Cover type: Paperback
Edition: REV 01

List price: $20.95

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Summary

The 25th anniversary edition of a sociology classic-a groundbreaking look at the history of advertising and consumer culture as defining forces in American life. Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

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