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Captains of Consciousness : Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition

Captains of Consciousness : Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition - rev edition

ISBN13: 978-0465021550

Cover of Captains of Consciousness : Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition  REV 01 (ISBN 978-0465021550)
ISBN13: 978-0465021550
ISBN10: 0465021557
Edition: REV 01
Copyright: 2001
Publisher: Basic Books, Inc.
Published: 2001
International: No

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Captains of Consciousness : Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition - REV 01 edition

ISBN13: 978-0465021550

Stuart Ewen

ISBN13: 978-0465021550
ISBN10: 0465021557
Edition: REV 01
Copyright: 2001
Publisher: Basic Books, Inc.
Published: 2001
International: No
Summary

The 25th anniversary edition of a sociology classic-a groundbreaking look at the history of advertising and consumer culture as defining forces in American life. Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

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