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Cases : Strategic Management and Business Policy

Cases : Strategic Management and Business Policy - 10th edition

ISBN13: 978-0131494602

Cover of Cases : Strategic Management and Business Policy 10TH 06 (ISBN 978-0131494602)
ISBN13: 978-0131494602
ISBN10: 0131494600
Cover type: Paperback
Edition/Copyright: 10TH 06
Publisher: Prentice Hall, Inc.
Published: 2006
International: No

List price: $188.00

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Cases : Strategic Management and Business Policy - 10TH 06 edition

ISBN13: 978-0131494602

Thomas Wheelen and J. Hunger

ISBN13: 978-0131494602
ISBN10: 0131494600
Cover type: Paperback
Edition/Copyright: 10TH 06
Publisher: Prentice Hall, Inc.

Published: 2006
International: No
Summary

This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field--from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. Chapter topics explore basic concepts in strategic management; corporate governance and social responsibility; environmental scanning and industry analysis; internal scanning and organizational analysis; strategy formulation; strategy implementation; evaluation and control; and strategic issues in managing technology and innovation, entrepreneurial ventures, small businesses, and not-for-profit organizations. For Strategic Planners and Chief Executive Officers.

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