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Cases in Marketing Management - 11 edition

Cases in Marketing Management (ISBN10: 1412996031; ISBN13: 9781412996037)
ISBN13: 978-1412996037
ISBN10: 1412996031

Summary: This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods.

Cases were chosen from around the world, from small and large corporations, and include household names such as T ...show morewitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material.

Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases. ...show less

Edition/Copyright: 11
Cover: Paperback
Publisher: Corwin Press
Published: 04/12/2011
International: No

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2011 Paperback Good Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work ...show more. Connecting readers since 1972. Customer service is our top priority. ...show less
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Paperback text. Book is in good condition, has little to no writing/highlighting, used books may have stickers and varying degrees of shelf wear. If your book is ordered after noon on Saturday it will ...show more not ship until the following Monday.. Ships fast. Ships fast. Expedited shipping 2-4 business days; Standard shipping 7-14 business days. Ships from USA! ...show less
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PAPERBACK Good 1412996031 Good condition books may have signs of cover wear and/or marks on corners and page edges. Inside pages may have highlighting, writing and underlining. Supplemental materia ...show morels such as CDs, Access Codes, and Course Packs are not guaranteed to be included. Ships fast from Ontario, delivery is between 5-10 business days. Satisfaction guaranteed! ...show less
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