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Cases in Public Relations Management - 10 edition

Cases in Public Relations Management (ISBN10: 0415878934; ISBN13: 9780415878937)
ISBN13: 978-0415878937
ISBN10: 0415878934

This edition has also been released as:
ISBN13: 978-0415878920
ISBN10: 0415878926

Summary: Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.

Edition/Copyright: 10
Cover: Paperback
Publisher: Routledge N. Y.
Published: 04/30/2010
International: No

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