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Cases in Public Relations Management

Cases in Public Relations Management - 10 edition

ISBN13: 978-0415878937

Cover of Cases in Public Relations Management 10 (ISBN 978-0415878937)
ISBN13: 978-0415878937
ISBN10: 0415878934
Cover type: Paperback
Edition/Copyright: 10
Publisher: Routledge N. Y.
Published: 2010
International: No

List price: $82.95

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Cases in Public Relations Management - 10 edition

ISBN13: 978-0415878937

Patricia Swann

ISBN13: 978-0415878937
ISBN10: 0415878934
Cover type: Paperback
Edition/Copyright: 10
Publisher: Routledge N. Y.

Published: 2010
International: No
Summary

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.

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Cover of Cases in Public Relations Management 2nd edition

Cases in Public Relations Management - 2nd edition

ISBN13: 978-0415517713
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