Ship-Ship-Hooray! FREE 2-Day Air* on $25+ Details >
Cases in Public Relations Management

Cases in Public Relations Management - 10 edition

Cases in Public Relations Management - 10 edition

ISBN13: 9780415878937

ISBN10: 0415878934

Cases in Public Relations Management by Patricia Swann - ISBN 9780415878937
Edition: 10
Copyright: 2010
Publisher: Routledge N. Y.
Published: 2010
International: No
Cases in Public Relations Management by Patricia Swann - ISBN 9780415878937

ISBN13: 9780415878937

ISBN10: 0415878934

Edition: 10

Other Editions of Cases in Public Relations Management

Summary

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.

Other Editions of Cases in Public Relations Management

Cases in Public Relations Management by Swann - ISBN 9780415517713
Top Arrow

Top