Summary: Thompson / Strickland CASES is the softcover cases component of this marketing-leading strategic management package. With this edition, the text portion now contains the best coverage of the resource-based view of the firm, keeping up Thompson/Strickland's Strategic Management commitment to currentness in thought, excellence in package, and reliability overall.
The resource-based view of the firm is an important strategic management theory and 17 of the cases in the book reflect t ...show morehe new thrust in the Thompson package. 22 totally new cases. Vast majority of the cases (19) involve high-profile companies, products, or people that students will readily recognize; at least 16 cases involve situations where company resources and competitive capabilities play a prominent role; 10 cases concern non-U.S. companies, globally competitive industries, and/or cross-cultural situations; in 5 cases the central figures are women; 9 deal with the strategic problems of family-owned or relatively small entrepreneurial businesses; and 19 cases involving public companies about which students can do further research in the library or on the Internet.
Company Website Addresses and Use of the Internet. A section has been added to the Guide to Case Analysis (following Ch. 11) on how to use the Internet and various online services to (1) do further research on an industry or company, (2) obtain a company's latest financial results, and (3) get updates on what has happened since the case was written. And to further facilitate student use of the Internet, we have included company web site addresses at appropriate locations in the cases themselves.
Following Chapter 11 and prior to Case 1, we have once again included "A Guide to Case Analysis" that gives students positive direction in what case method pedagogy is all about and offers suggestions for approaching case analysis. ...show less