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Cases in Strategic Management / Text Only - 12th edition

by A. J. Strickland and Arthur A. Jr. Thompson

Cases in Strategic Management / Text Only (ISBN10: 007231978X; ISBN13: 9780072319781)
ISBN13: 978-0072319781
ISBN10: 007231978X

This edition has also been released as:
ISBN13: 978-0072464054
ISBN10: 0072464054

Summary: Strickland and Thompson Cases in Strategic Management is the softcover collection of cases component of this market leading strategic management package. The cases have always been a strong selling point. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. And, having taught the course themselves for many years, they are very experienced in selecting the types of cases that will spark stude ...show morent interest and generate lively classroom discussions. Many of the cases reflect high profile companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of dot.com/New Economy companies such as America Online, WingspanBank.com, drkoop.com, Intel, EBay, CDNow, Dell, and Competition in the Electronic Brokerage industry. Cases are further selected to highlight other critical types of business and trends, such as non-U.S. companies, globalization, cross-cultural situations, relatively small, entrepreneurial firms, non-profit organizations, and more.

  • The new case line-up features an exciting collection of dot.com/New Economy companies such as America Online, WingspanbBank.com, drkoop.com, EBay, CDNow, Dell, and Competition in the Electronic Brokerage industry. Of the 27 cases, 26 are brand new.
  • Cases and teaching notes are edited by the text authors to guarantee consistent quality control.
  • ''A Guide to Case Analysis'' gives students positive direction in what case method pedagogy is all about and offers suggestions for approaching case analysis.

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Edition/Copyright: 12TH 01
Cover:
Publisher: Richard D. Irwin, Inc.
Year Published: 2001
International: No



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