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Casino Management: A Strategic Approach - 08 edition

Casino Management: A Strategic Approach (ISBN10: 0131926721; ISBN13: 9780131926721)
ISBN13: 978-0131926721
ISBN10: 0131926721

Summary: Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The book starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions. nbsp;Nine vignettes appear throughout and capture curren ...show moret issues such as crisis planning and security. Throughout the book, special emphasis is placed on strategic market planning and the connection between entertainment and industry.Brings the casino industry into the business paradigm and offers a more strategic look at the casino segment of the hospitality industry. Offers sound coverage of strategic market planning and fundamental business theory. Examines the external and internal factors impacting casino management and the casino industry. Presents external factors influencing the casino industry such as economics, politics, social issues, consumer behavior and competition.nbsp; Analyzes the internal controls that casinos use to modify or enhance the impacts: product, price, place, and promotions. Shows why casinos need to understand politics.nbsp; Supplies casino managers with the basic understanding of how governments think when forming casino laws.nbsp; Focuses on how and why governments do what they do, not just specific legislations and laws.nbsp;nbsp;Explores the impact geographic location, transportation, public relations, sales promotions, advertising and personal selling has on casino success.nbsp; Uses vignettes to explore issues such as crisis management, the global market, the impact on Native Americans, security, and advertising.nbsp;An excellent reference for casino managers. ...show less

Edition/Copyright: 08
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 01/11/2008
International: No

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0131926721 These books are collected from multiple sources and multiple copies are usually available. When checked in they are all verified that they are in ?Good? to ?Like New? condition. Although w ...show moree do check and when sure the information is located in the title above, it is impossible to be 100% sure that each book has all the supplemental material (i.e, unused access card, CD/DVD etc.). These books are not available for expedited shipping and may take up to 14 business days to receive. ...show less
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