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Marketing Management Textbooks

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How did that credit card offer make its way to your mailbox? Why were offered a $10 credit on that online website last week, and today it was $15? The answer lies in marketing management textbooks. Examining the application and execution of marketing principles, this comprehensive collection of textbooks explores the processes and decisions involved in the creation, communication, sale, and distribution of products and services. Often analyzed via case studies, these marketing textbooks focus on competitive positioning, consumer behavior, market segmentation, market research, branding, and distribution channels.

cover of 2011 Update to Marketing Management (11)

by Marshall

Cover Type: Paperback
ISBN13: 978-0077545567
ISBN10: 0077545567

cover of Airline Marketing and Management (7TH 11)

by Stephen Shaw

Cover Type: Print On Demand
ISBN13: 978-1409401490
ISBN10: 1409401499

cover of Analysis for Marketing Planning (7TH 08)

by Donald R. Lehmann a...

Cover Type: Paperback
ISBN13: 978-0073529844
ISBN10: 0073529842

cover of B2B Brand Management (06)

by Philip Kotler

Cover Type: Print On Demand
ISBN13: 978-3540253600
ISBN10: 3540253602

cover of Business Market Management (3RD 09)

by James C. Anderson

Cover Type: Hardback
ISBN13: 978-0136000884
ISBN10: 0136000886

cover of Business Marketing Management : B2B (11TH 13)

by Michael D. Hutt

Cover Type: Hardback
ISBN13: 978-1133189565
ISBN10: 1133189563

cover of Busn 645: Marketing Management >CUSTOM< (12)

by BETHEL UNIV.

Cover Type: Print On Demand
ISBN13: 978-1121491885
ISBN10: 112149188X

cover of Cases in Advertising and Marketing Management : Real Situations for Tomorrow`s Managers (06)

by Edd Applegate

Cover Type: Print On Demand
ISBN13: 978-0742538368
ISBN10: 0742538362

cover of Consumer Behavior in Action: Real-Life Applications for Marketing Managers (10)

by Geoffrey Paul Lanto...

Cover Type: Paperback
ISBN13: 978-0765620903
ISBN10: 0765620901

cover of Designing and Managing Supply Chain - With CD (3RD 08)

by Simchi - Levi

Cover Type: Hardback
ISBN13: 978-0073341521
ISBN10: 0073341525

cover of Developing Creative and Innovative Integrated Marketing Communication Plan (98)

by James R. Ogden

Cover Type: Paperback
ISBN13: 978-0137783335
ISBN10: 0137783337

cover of Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (2ND 09)

by Adam Morgan

Cover Type: Hardback
ISBN13: 978-0470238271
ISBN10: 0470238275

cover of Event Marketing (2ND 13)

by Preston

Cover Type: Hardback
ISBN13: 978-0470891070
ISBN10: 0470891076

cover of Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (02)

by Leonard H. Hoyle

Cover Type: Hardback
ISBN13: 978-0471401797
ISBN10: 047140179X

cover of Framework for Marketing Management (3RD 07)

by Philip Kotler and K...

Cover Type: Paperback
ISBN13: 978-0131452589
ISBN10: 0131452584

cover of Framework for Marketing Management (5TH 12)

by Philip Kotler

Cover Type: Paperback
ISBN13: 978-0132539302
ISBN10: 0132539306

cover of Framework for Marketing Management (6TH 16)

by Philip Kotler

Cover Type: Paperback
ISBN13: 978-0133871319
ISBN10: 0133871312

cover of Framework for Marketing Management (Canadian) (08)

by Philip Kotler, Kevi...

Cover Type: Paperback
ISBN13: 978-0131213456
ISBN10: 0131213458

cover of Framework for Marketing Management: Integrated PharmaSim Simulation Experience (4TH 09)

by Philip Kotler

Cover Type: Paperback
ISBN13: 978-0138151690
ISBN10: 0138151695

cover of Fundamentals of Business-to-Business Sales and Marketing (03)

by John Coe

Cover Type: Hardback
ISBN13: 978-0071408790
ISBN10: 0071408797

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