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Marketing Management Textbooks

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How did that credit card offer make its way to your mailbox? Why were offered a $10 credit on that online website last week, and today it was $15? The answer lies in marketing management textbooks. Examining the application and execution of marketing principles, this comprehensive collection of textbooks explores the processes and decisions involved in the creation, communication, sale, and distribution of products and services. Often analyzed via case studies, these marketing textbooks focus on competitive positioning, consumer behavior, market segmentation, market research, branding, and distribution channels.

cover of 2011 Update to Marketing Management (11)

by Marshall

Cover Type: Paperback
ISBN13: 978-0077545567
ISBN10: 0077545567

cover of A Framework for Marketing Management (08)

by Kotler philip

Cover Type: Paperback
ISBN13: 978-0137131846
ISBN10: 0137131844

cover of Airline Marketing and Management (7TH 11)

by Stephen Shaw

Cover Type: Paperback
ISBN13: 978-1409401490
ISBN10: 1409401499

cover of Analysis for Marketing Planning (7TH 08)

by Donald R. Lehmann a...

Cover Type: Paperback
ISBN13: 978-0073529844
ISBN10: 0073529842

cover of B2B Brand Management (06)

by Philip Kotler

Cover Type: Print On Demand
ISBN13: 978-3540253600
ISBN10: 3540253602

cover of B2B Brand Mangagement (10)

by Philip Kotler

Cover Type: Paperback
ISBN13: 978-3642064708
ISBN10: 3642064701

cover of Business Market Management (3RD 09)

by James C. Anderson

Cover Type: Hardback
ISBN13: 978-0136000884
ISBN10: 0136000886

cover of Business Marketing Management (10TH 10)

by Michael D. Hutt

Cover Type: Hardback
ISBN13: 978-0324581676
ISBN10: 032458167X

cover of Business Marketing Management : B2B (11TH 13)

by Michael D. Hutt

Cover Type: Hardback
ISBN13: 978-1133189565
ISBN10: 1133189563

cover of Business-to-Business Marketing (2ND 11)

by Ross Brennan

Cover Type: Paperback
ISBN13: 978-1849201568
ISBN10: 1849201560

cover of Busn 645: Marketing Management >CUSTOM< (12)


Cover Type: Print On Demand
ISBN13: 978-1121491885
ISBN10: 112149188X

cover of Cases in Advertising and Marketing Management : Real Situations for Tomorrow`s Managers (06)

by Edd Applegate

Cover Type: Print On Demand
ISBN13: 978-0742538368
ISBN10: 0742538362

cover of Cases in Marketing Management (11)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-1412996037
ISBN10: 1412996031

cover of Coaching Salespeople into Sales Champions (08)

by Keith Rosen

Cover Type: Hardback
ISBN13: 978-0470142516
ISBN10: 0470142510

cover of Consumer Behavior in Action: Real-Life Applications for Marketing Managers (10)

by Geoffrey Paul Lanto...

Cover Type: Paperback
ISBN13: 978-0765620903
ISBN10: 0765620901

cover of CRM: The Foundation of Contemporary Marketing Strategy (13)

by Roger J. Baran

Cover Type: Paperback
ISBN13: 978-0415896573
ISBN10: 0415896576

cover of Customer Relationship Management : Integrating Marketing Strategy and Information Technology (03)

by William G. Zikmund,...

Cover Type: Paperback
ISBN13: 978-0471271376
ISBN10: 0471271373

cover of Data-Driven Marketing (10)

by Mark Jeffery

Cover Type: Hardback
ISBN13: 978-0470504543
ISBN10: 0470504544

cover of Designing and Managing Supply Chain - With CD (3RD 08)

by Simchi - Levi

Cover Type: Hardback
ISBN13: 978-0073341521
ISBN10: 0073341525

cover of Designing and Managing Supply Chain -Text Only (3RD 08)

by David Simchi-Levi

Cover Type: Hardback
ISBN13: 978-0072982398
ISBN10: 007298239X

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