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Marketing Management Textbooks

How did that credit card offer make its way to your mailbox? Why were offered a $10 credit on that online website last week, and today it was $15? The answer lies in marketing management textbooks. Examining the application and execution of marketing principles, this comprehensive collection of textbooks explores the processes and decisions involved in the creation, communication, sale, and distribution of products and services. Often analyzed via case studies, these marketing textbooks focus on competitive positioning, consumer behavior, market segmentation, market research, branding, and distribution channels.

2011 Update to Marketing Management (11)
Marshall
Paperback
ISBN13: 978-0077545567
ISBN10: 0077545567
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A Framework for Marketing Management (08)
Kotler philip
Paperback
ISBN13: 978-0137131846
ISBN10: 0137131844
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$105.50
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Airline Marketing and Management (7TH 11)
Stephen Shaw
Paperback
ISBN13: 978-1409401490
ISBN10: 1409401499
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$17.48
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Analysis for Marketing Planning (7TH 08)
Donald R. Lehmann and Russell S Winer
Paperback
ISBN13: 978-0073529844
ISBN10: 0073529842
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$66.98
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$103.42
eTextbook
$85.94
B2B Brand Management (06)
Philip Kotler
Print On Demand
ISBN13: 978-3540253600
ISBN10: 3540253602
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$24.98
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B2B Brand Mangagement (10)
Philip Kotler
Paperback
ISBN13: 978-3642064708
ISBN10: 3642064701
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$14.60
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Basic Marketing Management - Text Only (2ND 00)
Douglas J. Dalrymple and Leonard J. Parsons
Paperback
ISBN13: 978-0471353928
ISBN10: 0471353922
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Business Market Management (3RD 09)
James C. Anderson
Hardback
ISBN13: 978-0136000884
ISBN10: 0136000886
Business Marketing Course : Managing in Complex Networks (2ND 06)
Ford, Gadde, Hakansson and Snehota
Print On Demand
ISBN13: 978-0470034507
ISBN10: 0470034505
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$33.67
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Business Marketing Management (10TH 10)
Michael D. Hutt
Hardback
ISBN13: 978-0324581676
ISBN10: 032458167X
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$123.11
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