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Marketing Management Textbooks

Cases in Marketing Management and Strategy : An Asia-Pacific Perspective (96)
John A. Quelch, Siew Meng Leong, Ching-Tiong Tan and Swee-Hoon Ang
Paperback
ISBN13: 978-0135770573
ISBN10: 0135770572
Cases in Strategic Marketing Management Strategies in Latin America (01)
Guillermo D'Andrea and John A. Quelch
Paperback
ISBN13: 978-0130894908
ISBN10: 0130894907
Conversation With Marketing Masters (07)
Laura Mazur and Louella Miles
Hardback
ISBN13: 978-0470025918
ISBN10: 0470025913
Cycles : How We Will Live, Work, and Buy (03)
Maddy Dychtwald
Hardback
ISBN13: 978-0743226158
ISBN10: 0743226151
Designing and Managing the Supply Chain / With CD-ROM (2ND 03)
David Simchi-Levi, Philip Kaminsky and Edith Simchi-Levi
Hardback
ISBN13: 978-0072845532
ISBN10: 0072845538
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Developing Creative and Innovative Integrated Marketing Communication Plan (98)
James R. Ogden
Paperback
ISBN13: 978-0137783335
ISBN10: 0137783337
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$39.80
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (2ND 09)
Adam Morgan
Hardback
ISBN13: 978-0470238271
ISBN10: 0470238275
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$18.70
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Ethical Marketing Decisions (93)
Eugene R. Laczniak, Patrick E. Murphy and Gene R. Laczniak
Paperback
ISBN13: 978-0205136278
ISBN10: 0205136273
Event Marketing (2ND 13)
Leonard H. Hoyle
Hardback
ISBN13: 978-0470891070
ISBN10: 0470891076
eTextbook
$49.50
Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (02)
Leonard H. Hoyle
Hardback
ISBN13: 978-0471401797
ISBN10: 047140179X
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