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Marketing Management Textbooks

Cases in European Marketing Management (94)
John A. Quelch, Kamran Kashani and Sandra Vandermerwe
Paperback
ISBN13: 978-0256157222
ISBN10: 0256157227
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Cases in Marketing Management (11)
Kenneth E. Clow
Paperback
ISBN13: 978-1412996037
ISBN10: 1412996031
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Consumer Behavior in Action: Real-Life Applications for Marketing Managers (10)
Geoffrey Paul Lantos
Paperback
ISBN13: 978-0765620903
ISBN10: 0765620901
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CRM: The Foundation of Contemporary Marketing Strategy (13)
Roger J. Baran
Paperback
ISBN13: 978-0415896573
ISBN10: 0415896576
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Customer Relationship Management : Integrating Marketing Strategy and Information Technology (03)
William G. Zikmund, Raymond McLeod and Faye W. Gilbert
Paperback
ISBN13: 978-0471271376
ISBN10: 0471271373
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Data-Driven Marketing (10)
Mark Jeffery
Hardback
ISBN13: 978-0470504543
ISBN10: 0470504544
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Designing and Managing Supply Chain - With CD (3RD 08)
Simchi - Levi
Hardback
ISBN13: 978-0073341521
ISBN10: 0073341525
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (2ND 09)
Adam Morgan
Hardback
ISBN13: 978-0470238271
ISBN10: 0470238275
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$14.22
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Ethics and Legal Concepts in Marketing (Custom) (05)
Rosemary Hartigan and Murray R. Millson
Paperback
ISBN13: 978-0536834485
ISBN10: 0536834482
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Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (02)
Leonard H. Hoyle
Hardback
ISBN13: 978-0471401797
ISBN10: 047140179X
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