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Advertising & Public Relations Textbooks

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cover of Advertising Media Planning: A Brand Management Approach (2ND 08)

by Larry D. Kelley

Cover Type: Paperback
ISBN13: 978-0765620330
ISBN10: 0765620332

cover of Advertising Photography : Straightforward Guide to a Complex Industry (08)

by Lou Lesko and Bobbi...

Cover Type: Paperback
ISBN13: 978-1598634068
ISBN10: 1598634062

cover of Advertising Promotion and Marketing (Canadian Edition) (13)

by Integrated Adv.

Cover Type: Paperback
ISBN13: 978-0132935296
ISBN10: 0132935295

cover of Advertising Promotion and Other Aspects of Integrated Marketing Communications (9TH 13)

by Terence A. Shimp an...

Cover Type: Hardback
ISBN13: 978-1111580216
ISBN10: 1111580219

cover of Advertising Research: Theory and Practice (2ND 12)

by Joel Davis

Cover Type: Hardback
ISBN13: 978-0132128322
ISBN10: 0132128322

cover of Advertising the American Dream : Making Way for Modernity, 1920-1940 (85)

by Roland Marchand

Cover Type: Paperback
ISBN13: 978-0520058859
ISBN10: 0520058852

cover of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (7TH 07)

by Terence A. Shimp

Cover Type: Hardback
ISBN13: 978-0324321432
ISBN10: 0324321430

cover of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (8TH 09)

by Terence A. Shimp

Cover Type: Hardback
ISBN13: 978-0324593600
ISBN10: 0324593600

cover of Age of Propaganda : The Everyday Use and Abuse of Persuasion (REV 00)

by Anthony Pratkanis a...

Cover Type: Paperback
ISBN13: 978-0805074031
ISBN10: 0805074031

cover of Air Wars (6TH 14)

by Darrell M West

Cover Type: Paperback
ISBN13: 978-1452239910
ISBN10: 1452239916

cover of Air Wars: Television Advertising in Election Campaigns, 1952-2008 (5TH 09)

by Darrell M. West

Cover Type: Paperback
ISBN13: 978-0872897786
ISBN10: 0872897788

cover of Always On: Advertising, Marketing, and Media in an Era of Consumer Control (08)

by Christopher Vollmer

Cover Type: Paperback
ISBN13: 978-0071508285
ISBN10: 0071508287

cover of Award-Winning Customer Service: 101 Ways to Guarantee Great Performance (07)

by Renee Evenson

Cover Type: Print On Demand
ISBN13: 978-0814474549
ISBN10: 0814474543

cover of Baked In : Creating Products and Businesses That Market Themselves (10)

by Alex Bogusky and Jo...

Cover Type: Paperback
ISBN13: 978-1932841572
ISBN10: 1932841571

cover of Bang! Getting Your Message Heard in a Noisy World (03)

by Linda Kaplan Thaler...

Cover Type: Paperback
ISBN13: 978-0385508179
ISBN10: 0385508174

cover of BCOM 3: Student Edition-With Access (3RD 12)

by Carol M. Lehman and...

Cover Type: Paperback
ISBN13: 978-1111527778
ISBN10: 1111527776

cover of BCOM 4: Student Edition - With Access (4TH 13)

by Carol M. Lehman and...

Cover Type: Paperback
ISBN13: 978-1285152622
ISBN10: 128515262X

cover of BCOM 4: Student Edition-Text Only (4TH 13)

by Carol M. Lehman

Cover Type: Paperback
ISBN13: 978-1133372431
ISBN10: 1133372430

cover of Bcom 5: Student Edition -Text (5TH 14)

by Lehman

Cover Type: Paperback
ISBN13: 978-1285094809
ISBN10: 1285094808

cover of BCOM 5: Student Edition-With Access (5TH 14)

by Carol M. Lehman

Cover Type: Paperback
ISBN13: 978-1285094243
ISBN10: 1285094247

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