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Advertising & Public Relations Textbooks

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cover of Campaign Planner for Integrated Brand Communications (3RD 05)

by Shay Sayre

Cover Type: Paperback
ISBN13: 978-0324321470
ISBN10: 0324321473

cover of Campaign Planner For Promotion and Integrated Marketing Communications (2ND 02)

by Shay Sayre

Cover Type: Paperback
ISBN13: 978-0324151978
ISBN10: 0324151977

cover of Campaign Strategies and Message Design : A Practitioner`s Guide from Start to Finish (99)

by Mary Anne Moffitt

Cover Type: Paperback
ISBN13: 978-0275964702
ISBN10: 0275964701

cover of Campaigning for Hearts and Minds : How Emotional Appeals in Political Ads Work (06)

by Ted Brader

Cover Type: Paperback
ISBN13: 978-0226069890
ISBN10: 0226069893

cover of Can`t Buy My Love : How Advertising Changes the Way We Think and Feel (99)

by Jean Kilbourne

Cover Type: Paperback
ISBN13: 978-0684866000
ISBN10: 0684866005

cover of Canadian Advertising in Action (9TH 11)

by Keith J. Tuckwell

Cover Type: Paperback
ISBN13: 978-0137060634
ISBN10: 0137060637

cover of Canadian Advertising in Action (10TH 15)

by Keith J. Tuckwell

Cover Type: Paperback
ISBN13: 978-0133370270
ISBN10: 0133370275

cover of Captains of Consciousness : Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition ((REV)01)

by Stuart Ewen

Cover Type: Paperback
ISBN13: 978-0465021550
ISBN10: 0465021557

cover of Cases in Advertising Management (09)

by Larry D. Kelley

Cover Type: Paperback
ISBN13: 978-0765622617
ISBN10: 0765622610

cover of Cases in Public Relations Management (10)

by Patricia Swann

Cover Type: Paperback
ISBN13: 978-0415878937
ISBN10: 0415878934

cover of Cases in Public Relations Management (2ND 14)

by Swann

Cover Type: Paperback
ISBN13: 978-0415517713
ISBN10: 0415517710

cover of Chief Customer Officer : Getting Past Lip Service to Passionate Action (06)

by Jeanne Bliss

Cover Type: Hardback
ISBN13: 978-0787980948
ISBN10: 0787980943

cover of Communication Planning : An Integrated Approach (99)

by Sherry Devereaux Fe...

Cover Type: Paperback
ISBN13: 978-0761913146
ISBN10: 0761913149

cover of Consuming Angels : Advertising and Victorian Women (94)

by Lori A. Loeb

Cover Type: Hardback
ISBN13: 978-0195085969
ISBN10: 0195085965

cover of Contemporary Advertising (11TH 08)

by William F. Arens, M...

Cover Type: Hardback
ISBN13: 978-0073529912
ISBN10: 0073529915

cover of Contemporary Advertising (12TH 09)

by William F. Arens, M...

Cover Type: Hardback
ISBN13: 978-0073381077
ISBN10: 0073381071

cover of Contemporary Advertising (Loose Leaf) (14TH 13)

by William F. Arens, M...

Cover Type: Loose-Leaf
ISBN13: 978-0078028953
ISBN10: 0078028957

cover of Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (13)

by Kivi Leroux Miller

Cover Type: Paperback
ISBN13: 978-1118444023
ISBN10: 1118444027

cover of Controversies in Contemporary Advertising (04)

by Kim Bartel Sheehan

Cover Type: Paperback
ISBN13: 978-0761926351
ISBN10: 0761926356

cover of Controversies in Contemporary Advertising (2ND 14)

by Sheehan

Cover Type: Paperback
ISBN13: 978-1452261072
ISBN10: 1452261075

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