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 |   |   |   | Advertising & Public Relations Textbooks

Advertising & Public Relations Textbooks

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cover of Global Marketing and Advertising: Understanding Cultural Paradoxes (3RD 09)

by Scott William Menar...

Cover Type: Paperback
ISBN13: 978-1412970419
ISBN10: 1412970415

cover of Global Public Relations: Spanning Borders, Spanning Cultures (09)

by Alan Freitag

Cover Type: Paperback
ISBN13: 978-0415448154
ISBN10: 0415448158

cover of Going Negative (95)

by Stephen Ansolabeher...

Cover Type: Paperback
ISBN13: 978-0684837116
ISBN10: 0684837110

cover of Graphic Communications (Workbook) (4TH 03)

by Z. A. Prust

Cover Type: Paperback
ISBN13: 978-1566379854
ISBN10: 1566379857

cover of Graphic Communications - Workbook (5TH 10)

by Z.A. Prust

Cover Type: Paperback
ISBN13: 978-1605250625
ISBN10: 1605250627

cover of Groundswell : Winning in a World Transformed by Social Technologies (08)

by Charlene Li and Jos...

Cover Type: Hardback
ISBN13: 978-1422125007
ISBN10: 1422125009

cover of Guerrilla Advertising (94)

by Jay C. Levinson

Cover Type: Paperback
ISBN13: 978-0395687185
ISBN10: 0395687187

cover of Guerrilla P.R. 2.0 : Wage an Effective Publicity Campaign Without Going Broke (08)

by Michael Levine

Cover Type: Paperback
ISBN13: 978-0061438523
ISBN10: 0061438529

cover of Guide to Media Relations (04)

by Irv Schenkler and T...

Cover Type: Paperback
ISBN13: 978-0131405677
ISBN10: 0131405675

cover of Handbook of Strategic Public Relations and Integrated Marketing Communications (2ND 12)

by Clarke Caywood

Cover Type: Hardback
ISBN13: 978-0071767460
ISBN10: 0071767460

cover of Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (3RD 08)

by Luke Sullivan

Cover Type: Paperback
ISBN13: 978-0470190739
ISBN10: 0470190736

cover of Hispanic Marketing (2ND 11)

by Felipe Korzenny

Cover Type: Paperback
ISBN13: 978-1856177948
ISBN10: 1856177947

cover of Hitting the Sweet Spot : How Consumer Insight Can Improve Better Marketing and Advertising (2001 Printing) (92)

by Lisa Fortini-Campbe...

Cover Type: Paperback
ISBN13: 978-1887229098
ISBN10: 1887229094

cover of How to Advertise (3RD 04)

by Kenneth Roman and J...

Cover Type: Paperback
ISBN13: 978-0312340216
ISBN10: 0312340214

cover of How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations (98)

by Michael Morley

Cover Type: Paperback
ISBN13: 978-0814756799
ISBN10: 0814756794

cover of How to Put Your Book Together and Get a Job in Advertising (REV 11)

by Maxine Paetro

Cover Type: Paperback
ISBN13: 978-0393732856
ISBN10: 0393732851

cover of IABC Handbook of Organizational Communication (2ND 11)

by Tamara Gillis

Cover Type: Hardback
ISBN13: 978-0470894064
ISBN10: 0470894067

cover of Idea Writers: Copywriting in a New Media and Marketing Era (10)

by Teressa Lezzi

Cover Type: Paperback
ISBN13: 978-0230613881
ISBN10: 0230613888

cover of Integrated Advertising, Promotion and Marketing Communications (4TH 10)

by Kenneth E. Clow and...

Cover Type: Paperback
ISBN13: 978-0136079422
ISBN10: 0136079423

cover of Integrated Advertising, Promotion and Marketing Communications (5TH 12)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0132538961
ISBN10: 0132538962

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