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Advertising & Public Relations Textbooks

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cover of Integrated Advertising, Promotion and Marketing Communications (4TH 10)

by Kenneth E. Clow and...

Cover Type: Paperback
ISBN13: 978-0136079422
ISBN10: 0136079423

cover of Integrated Advertising, Promotion and Marketing Communications (5TH 12)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0132538961
ISBN10: 0132538962

cover of Integrated Advertising, Promotion, and Marketing Communications (6TH 14)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0133126242
ISBN10: 0133126242

cover of Integrated Advertising, Promotion, and Marketing Communications (Loose) (6TH 14)

by Kenneth E. Clow

Cover Type: Loose-Leaf
ISBN13: 978-0133126259
ISBN10: 0133126250

cover of Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package / With CD (2ND 04)

by Kenneth Clow

Cover Type: Paperback
ISBN13: 978-0131060524
ISBN10: 013106052X

cover of Integrated Marketing Communication : Creative Strategy from Idea to Implementation (07)

by Robyn Blakeman

Cover Type: Print On Demand
ISBN13: 978-0742529649
ISBN10: 0742529649

cover of Integrated Marketing Communication : Creative Strategy from Idea to Implementation (2ND 15)

by Robyn Blakeman

Cover Type: Paperback
ISBN13: 978-1442221222
ISBN10: 1442221224

cover of International and Intercultural Public Relations : A Campaign Case Approach (06)

by Michael Parkinson a...

Cover Type: Hardback
ISBN13: 978-0205375202
ISBN10: 0205375200

cover of It`s Not How Good You Are, It`s How Good You Want to Be (03)

by Paul Arden

Cover Type: Paperback
ISBN13: 978-0714843377
ISBN10: 0714843377

cover of It`s Not Just Pr (2ND 14)

by Coombs

Cover Type: Paperback
ISBN13: 978-1118554005
ISBN10: 1118554000

cover of Juicing the Orange : How to Turn Creativity into a Powerful Business Advantage (06)

by Pat Fallon and Fred...

Cover Type: Hardback
ISBN13: 978-1591399278
ISBN10: 1591399270

cover of Kellogg on Advertising and Media (08)

by Bobby J. Calder

Cover Type: Hardback
ISBN13: 978-0470119860
ISBN10: 0470119861

cover of Kleppner`s Advertising Procedure (18TH 11)

by Ron Lane

Cover Type: Hardback
ISBN13: 978-0136110828
ISBN10: 0136110827

cover of Language of Things (09)

by Deyan Sudjic

Cover Type: Hardback
ISBN13: 978-0393070811
ISBN10: 0393070816

cover of Launch! Advertising and Promotion in Real Time (10)

by Michael Solomon

Cover Type: Print On Demand
ISBN13: 978-0982043028
ISBN10: 0982043023

cover of Law and Advertising-Current Legal Issues ((3RD)07)

by Dean Fueroghne

Cover Type: Paperback
ISBN13: 978-0615143033
ISBN10: 0615143032

cover of Law of Public Communication - 2013 Update (8TH 13)

by Kent R. Middleton

Cover Type: Paperback
ISBN13: 978-0205856381
ISBN10: 0205856381

cover of Leveraging Good Will (05)

by KORNGOLD

Cover Type: Print On Demand
ISBN13: 978-0470907559
ISBN10: 047090755X

cover of Life After the 30-Second Spot : Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (05)

by Joseph Jaffe

Cover Type: Hardback
ISBN13: 978-0471718376
ISBN10: 0471718378

cover of M : Advertising (With Review Cards) (12)

by William Arens

Cover Type: Paperback
ISBN13: 978-0078028915
ISBN10: 0078028914