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Advertising & Public Relations Textbooks

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cover of Electronic Marketing : Integrating Electronic Resources into the Marketing Process (2ND 04)

by Joel Reedy and Shau...

Cover Type: Paperback
ISBN13: 978-0324175950
ISBN10: 0324175957

cover of End of Advertising as We Know It (02)

by Sergio Zyman and Ar...

Cover Type: Print On Demand
ISBN13: 978-0471429661
ISBN10: 047142966X

cover of Engaging Public Relations (2ND 09)

by Bruce Smith

Cover Type: Paperback
ISBN13: 978-0757561948
ISBN10: 0757561942

cover of Engaging Public Relations : A Creative Planning Approach (3RD 12)

by Bruce Smith

Cover Type: Paperback
ISBN13: 978-1465202369
ISBN10: 1465202366

cover of Engaging Public Relations : Creative Planning Approach (07)

by Bruce Smith

Cover Type: Paperback
ISBN13: 978-0757541070
ISBN10: 0757541070

cover of Essentials of Advertising (92)

by Research and Educat...

Cover Type: Paperback
ISBN13: 978-0878919062
ISBN10: 0878919066

cover of Essentials of Contemporary Advertising (2ND 09)

by Arens, Schaefer and...

Cover Type: Paperback
ISBN13: 978-0073380971
ISBN10: 0073380970

cover of Ethics in Public Relations (2ND 08)

by Patricia J. Parsons

Cover Type: Paperback
ISBN13: 978-0749453329
ISBN10: 074945332X

cover of Ethics in Public Relations : Responsible Advocacy (06)

by Kathy Fitzpatrick

Cover Type: Print On Demand
ISBN13: 978-1412917988
ISBN10: 1412917980

cover of Evaluating Public Relations : Best Practice Guide to Public Relations Planning, Research & Evaluation (2ND 07)

by Paul Noble and Tom ...

Cover Type: Paperback
ISBN13: 978-0749449797
ISBN10: 0749449799

cover of Exploring Package Design (06)

by Chuck Groth

Cover Type: Paperback
ISBN13: 978-1401872175
ISBN10: 1401872174

cover of Fables of Abundance (94)

by Jackson T. Lears

Cover Type: Paperback
ISBN13: 978-0465090754
ISBN10: 0465090753

cover of Fall of Advertising and Rise of PR (02)

by Al Ries and Laura R...

Cover Type: Paperback
ISBN13: 978-0060081997
ISBN10: 0060081996

cover of Fame and Fortune : How Successful Companies Build Winning Reputations (REV 08)

by Charles Fombrun

Cover Type: Hardback
ISBN13: 978-0137144419
ISBN10: 0137144415

cover of Fashion Advertising and Promotion (96)

by Jay Diamond

Cover Type: Hardback
ISBN13: 978-1563672040
ISBN10: 1563672049

cover of Father of Spin : Edward L. Bernays and The Birth of Public Relations (98)

by Larry Tye

Cover Type: Paperback
ISBN13: 978-0805067897
ISBN10: 0805067892

cover of GET CONTENT GET CUSTOMERS (09)

by Pulizzi

Cover Type: Print On Demand
ISBN13: 978-0071625746
ISBN10: 0071625747

cover of Getting Business to Come to You : A Complete Do-It-Yourself Guide to Attracting All the Business You Can Enjoy (2ND 98)

by Paul Edwards, Laura...

Cover Type: Paperback
ISBN13: 978-0874778458
ISBN10: 087477845X

cover of Global and Multinational Advertising (94)

by Englis

Cover Type: Paperback
ISBN13: 978-0805813951
ISBN10: 0805813950

cover of Global Marketing and Advertising (4TH 14)

by Demooij

Cover Type: Paperback
ISBN13: 978-1452257174
ISBN10: 1452257175

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