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Consumer Behavior Textbooks

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cover of HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS (14)

by Eyal nir

Cover Type: Hardback
ISBN13: 978-1591847786
ISBN10: 1591847788

cover of How Customers Think  : Essential Insights into the Mind of the Market (03)

by Gerald Zaltman

Cover Type: Hardback
ISBN13: 978-1578518265
ISBN10: 1578518261

cover of I Want That ! : How We All Became Shoppers (02)

by Thomas Hine

Cover Type: Paperback
ISBN13: 978-0060959838
ISBN10: 0060959835

cover of IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns (04)

by Don E. Schultz and ...

Cover Type: Hardback
ISBN13: 978-0071416627
ISBN10: 0071416625

cover of Influentials : One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy (03)

by Edward Keller and J...

Cover Type: Hardback
ISBN13: 978-0743227292
ISBN10: 0743227298

cover of Kitchen Debate and Cold War Consumer Politics: A Brief History with Documents (14)

by Sarah T. Phillips

Cover Type: Paperback
ISBN13: 978-0312677107
ISBN10: 0312677103

cover of Lead Us Into Temptation : The Triumph of American Materialism (99)

by James B. Twitchell

Cover Type: Paperback
ISBN13: 978-0231115193
ISBN10: 0231115199

cover of Life After the 30-Second Spot : Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (05)

by Joseph Jaffe

Cover Type: Hardback
ISBN13: 978-0471718376
ISBN10: 0471718378

cover of Living Wage : American Workers and the Making of Consumer Society (97)

by Lawrence B. Glickma...

Cover Type: Paperback
ISBN13: 978-0801486142
ISBN10: 0801486149

cover of Long Tail : Why the Future of Business Is Selling Less of More (06)

by Chris Anderson

Cover Type: Hardback
ISBN13: 978-1401302375
ISBN10: 1401302378

cover of Long Tail, Revised and Updated Edition: Why the Future of Business Is Selling Less of More (08)

by Chris Anderson

Cover Type: Paperback
ISBN13: 978-1401309664
ISBN10: 1401309666

cover of Longing and Belonging: Parents, Children, and Consumer Culture (09)

by Allison J. Pugh

Cover Type: Paperback
ISBN13: 978-0520258440
ISBN10: 0520258444

cover of Love on the Rocks : Men, Women, and Alcohol in Post-World War II America (02)

by Lori Rotskoff

Cover Type: Paperback
ISBN13: 978-0807854020
ISBN10: 0807854026

cover of Lovemarks : Future Beyond Brands (05)

by Kevin Roberts

Cover Type: Hardback
ISBN13: 978-1576872703
ISBN10: 157687270X

cover of Making Meaning (06)

by Steve Diller, Natha...

Cover Type: Paperback
ISBN13: 978-0321552341
ISBN10: 0321552342

cover of Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers (08)

by Gerald Zaltman

Cover Type: Hardback
ISBN13: 978-1422121153
ISBN10: 1422121151

cover of Merry Christmas! (00)

by Karal Ann Marling

Cover Type: Paperback
ISBN13: 978-0674006799
ISBN10: 0674006798

cover of Microeconomics and Behavior (6TH 06)

by Robert H. Frank

Cover Type: Hardback
ISBN13: 978-0072977455
ISBN10: 0072977450

cover of Microeconomics and Behavior (8TH 10)

by Robert Frank

Cover Type: Hardback
ISBN13: 978-0073375946
ISBN10: 0073375942

cover of Microeconomics and Behavior (9TH 15)

by Robert H. Frank

Cover Type: Hardback
ISBN13: 978-0078021695
ISBN10: 0078021693

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