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Consumer Behavior Textbooks

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cover of Financing the American Dream : A Cultural History of Consumer Credit (99)

by Lendol G. Calder

Cover Type: Paperback
ISBN13: 978-0691074559
ISBN10: 0691074550

cover of Gen Buy (09)

by Kit Yarrow and Jayn...

Cover Type: Hardback
ISBN13: 978-0470400913
ISBN10: 0470400919

cover of Gender and Consumer Culture Reader (00)

by Jennifer Ed. Scanl...

Cover Type: Paperback
ISBN13: 978-0814781326
ISBN10: 0814781322

cover of Gimme! : Human Nature of Successful Marketing (07)

by John Hallward

Cover Type: Hardback
ISBN13: 978-0470100295
ISBN10: 047010029X

cover of Grocery Revolution : The New Focus on the Consumer (97)

by Barbara E. Kahn

Cover Type: Paperback
ISBN13: 978-0673998804
ISBN10: 0673998800

cover of Handbook of CRM (06)

by Adrian Payne

Cover Type: Hardback
ISBN13: 978-0750664370
ISBN10: 0750664371

cover of Happy Money: The Science of Happier Spending (14)

by Elizabeth Dunn

Cover Type: Paperback
ISBN13: 978-1451665079
ISBN10: 1451665075

cover of Hidden Persuaders (07)

by Vance Packard

Cover Type: Paperback
ISBN13: 978-0978843106
ISBN10: 097884310X

cover of Hitting the Sweet Spot : How Consumer Insights can Inspire Better Marketing and Advertising (92)

by Lisa Fortini-Campbe...

Cover Type: Paperback
ISBN13: 978-1887229029
ISBN10: 1887229027


by Eyal nir

Cover Type: Hardback
ISBN13: 978-1591847786
ISBN10: 1591847788

cover of How Customers Think  : Essential Insights into the Mind of the Market (03)

by Gerald Zaltman

Cover Type: Hardback
ISBN13: 978-1578518265
ISBN10: 1578518261

cover of I Want That ! : How We All Became Shoppers (02)

by Thomas Hine

Cover Type: Paperback
ISBN13: 978-0060959838
ISBN10: 0060959835

cover of IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns (04)

by Don E. Schultz and ...

Cover Type: Hardback
ISBN13: 978-0071416627
ISBN10: 0071416625

cover of Influentials : One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy (03)

by Edward Keller and J...

Cover Type: Hardback
ISBN13: 978-0743227292
ISBN10: 0743227298

cover of International Consumer Behavior (95)

by A. Coskun Samli

Cover Type: Print On Demand
ISBN13: 978-0899308838
ISBN10: 089930883X

cover of Kitchen Debate and Cold War Consumer Politics: A Brief History with Documents (14)

by Sarah T. Phillips

Cover Type: Paperback
ISBN13: 978-0312677107
ISBN10: 0312677103

cover of Lead Us Into Temptation : The Triumph of American Materialism (99)

by James B. Twitchell

Cover Type: Paperback
ISBN13: 978-0231115193
ISBN10: 0231115199

cover of Life After the 30-Second Spot : Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (05)

by Joseph Jaffe

Cover Type: Hardback
ISBN13: 978-0471718376
ISBN10: 0471718378

cover of Living Wage : American Workers and the Making of Consumer Society (97)

by Lawrence B. Glickma...

Cover Type: Paperback
ISBN13: 978-0801486142
ISBN10: 0801486149

cover of Long Tail : Why the Future of Business Is Selling Less of More (06)

by Chris Anderson

Cover Type: Hardback
ISBN13: 978-1401302375
ISBN10: 1401302378

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