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Product Management & Marketing Textbooks

22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand ((REV)02)
Al Ries and Laura Ries
Paperback
ISBN13: 978-0060007737
ISBN10: 0060007737
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$4.75
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Ad Women (09)
Juliann Sivulka
Hardback
ISBN13: 978-1591026723
ISBN10: 1591026725
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$6.75
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Architectural Model Building : Tools, Techniques, and Materials (10)
Roark T. Congdon
Paperback
ISBN13: 978-1563677731
ISBN10: 1563677733
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$62.31
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$62.32
Bang! Getting Your Message Heard in a Noisy World (03)
Linda Kaplan Thaler and Robin Koval
Paperback
ISBN13: 978-0385508179
ISBN10: 0385508174
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$3.74
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$4.78
Bringing New Technology to the Market (03)
Kathleen R. Allen
Hardback
ISBN13: 978-0130933737
ISBN10: 0130933732
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$95.10
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$142.65
Buying In: The Secret Dialogue Between What We Buy and Who We Are (08)
Rob Walker
Paperback
ISBN13: 978-1400063918
ISBN10: 1400063914
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$6.25
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Case Studies in Sport Marketing (98)
Brenda G. Ed. Pitts
Hardback
ISBN13: 978-1885693471
ISBN10: 1885693478
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$15.50
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Chasm Companion : Fieldbook to Crossing the Chasm and Inside the Tornado (02)
Paul Wiefels
Paperback
ISBN13: 978-0066620558
ISBN10: 0066620554
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$6.24
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Commodity Marketing : From a Producer`s Perspective (2ND 02)
Donald G. Chafin and Paul H. Hoepner
Paperback
ISBN13: 978-0813431796
ISBN10: 0813431794
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$55.50
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Consumed : How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole (08)
Benjamin R. Barber
Paperback
ISBN13: 978-0393330892
ISBN10: 0393330893
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$7.00
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