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Product Management & Marketing Textbooks

Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers (91)
Geoffrey A. Moore
Paperback
ISBN13: 978-0060517120
ISBN10: 0060517123
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Derivatives (2ND 16)
Rangarajan K. Sundaram
Hardback
ISBN13: 978-0078034732
ISBN10: 0078034736

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Derivatives : Principles and Practice (11)
Rangarajan K. Sundaram and Sanjiv Das
Hardback
ISBN13: 978-0072949315
ISBN10: 0072949317
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Design and Marketing of New Products (2ND 93)
Glenn Urban
Hardback
ISBN13: 978-0132015677
ISBN10: 0132015676
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Design for Six Sigma in Technology and Product Development (03)
Clyde M. Creveling, Jeffrey Lee Slutsky and David Jr. Antis
Hardback
ISBN13: 978-0130092236
ISBN10: 0130092231
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$65.00
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Digital Play : Interaction of Technology, Culture, and Marketing (03)
Stephen Kline, Nick Dyer-Witheford and Greig De Peuter
Paperback
ISBN13: 978-0773525917
ISBN10: 0773525912
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Exploring Package Design (06)
Chuck Groth
Paperback
ISBN13: 978-1401872175
ISBN10: 1401872174
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Fashion Sales Promotion : The Selling Behind the Selling (2ND 96)
Pamela M. Phillips
Hardback
ISBN13: 978-0133627992
ISBN10: 0133627993
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Food Nations : Selling Taste in Consumer Societies (02)
Warren Belasco and Philip Scranton
Print On Demand
ISBN13: 978-0415930772
ISBN10: 0415930774
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Furniture Marketing : From Product Development to Distribution (2ND 02)
Richard R. Bennington
Hardback
ISBN13: 978-1563673016
ISBN10: 1563673010
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